Escape Velocity with Craig Ceccanti

How do you choose a co-founder, and how do you survive one for thirteen years? Charles Willis and Craig were roommates in Houston after Hurricane Katrina before they opened Pinot's Palette in 2009 and grew it to roughly 150 locations. In the first episode of Escape Velocity they audit their own partnership out loud: the third co-founder who turned out to be the visionary, the three days of picking paint colors before anyone found out Craig is colorblind, and the standing meeting they never held that would have caught most of it.

Most business stories are highlight reels. This one isn't. Escape Velocity is a show about the messy middle of scaling a company, the part nobody puts on stage. Host Craig Ceccanti, a founder and CEO who grew and scaled companies like Pinot's Palette and now guides leadership teams as an EOS Implementer, sits down with founders, operators, and the people who coach them for the honest version of what it really takes to build a business that runs without you. New episodes are on the way. Follow the show wherever you listen, and I'll see you inside.