The ESET Women in Cybersecurity Scholarship is in its eleventh year globally and its fifth year in Canada. This year, ESET is awarding three $5,000 scholarships to Canadian women pursuing careers in cybersecurity, with applications open through April 8, 2026.

The numbers are substantial. Across North America, ESET has awarded $187,000 to 39 women since the program launched. In Canada alone, 14 women have received a combined $50,000 since 2021.

But here’s what caught our attention. When we asked ESET Canada country manager Bob Bonneau where past recipients have ended up, the answer was honest: they’ve largely gone to work at tech companies at the source of the technology, not at channel partners or MSPs. It’s a gap Bob acknowledged openly, and one he committed to thinking about differently as the program evolves.

That matters for the channel. Canada’s cybersecurity workforce gap is well documented — the ISC2 Cybersecurity Workforce Study puts women at roughly 22% of the global cybersecurity workforce, and Canadian numbers have been largely stagnant for two decades. Every MSP competing for security talent is drawing from the same thin pool, and retention is just as hard as hiring. As Bob put it, the second someone updates their LinkedIn with cybersecurity experience, the recruiters come calling.

Worth noting: the scholarship is open to any woman enrolled in or accepted to an accredited Canadian college or university, including those studying part-time while working. That means someone already in the channel who’s upgrading her skills could be eligible. If you’ve got someone on your team who fits, point her toward the application before April 8.

Robert Dutt: Hello and welcome to In The Channel from ChannelBuzz.ca, bringing news and information to the Canadian IT channel for the last 16 years. I’m Robert Dutt, editor of ChannelBuzz.ca and your host for the show.

If you’ve been in the channel for any length of time, you know that finding and keeping cybersecurity talent is one of the biggest operational challenges MSPs and other solution providers face. Canada needs to fill roughly 25,000 cybersecurity roles and produces fewer than 4,000 graduates a year. That math doesn’t work, and it’s not getting better fast enough.

One program that’s been trying to move the needle is the ESET Women in Cybersecurity Scholarship, now in its 11th year globally and 5th year in Canada. This year, ESET is awarding three $5,000 scholarships to women in Canada who are pursuing careers in cybersecurity. Applications are open right now through April 8th.

But I didn’t want to just tell you that the scholarship exists. I wanted to dig into the thinking behind it. Why a security vendor invests in something like this, what happens with the talent it produces, and whether programs like this are actually connecting to the channel or feeding the pipeline somewhere else entirely. My guest today is Bob Bonneau, country manager for ESET Canada, and he had some candid answers to those questions. Let’s get right into it, my chat with Bob Bonneau.

Bob, thanks for taking the time. Nice to chat with you again.

Bob Bonneau: Likewise, I appreciate being here. Thanks for the invite. It’s always a pleasure to catch up.

Robert: The ESET Women in Cybersecurity Scholarship is in its 11th year now, 5th year in Canada. Can you tell me what was the original thinking behind expanding the program here, and has the program evolved in ways you didn’t expect when you were thinking about that five or six years ago?

Bob: Yeah, for me, as you know, I took over the role of leading Canada about six years ago, and it was too soon in the first year for us to kind of jump on board. But having been exposed to what the US office had initiated from an ESET perspective in terms of the scholarship was certainly something that I thought was just a great initiative and something that I was excited to kind of join and be part of. So I quickly made plans to ensure that we were included in the next year, and we’ve been a part of it ever since.

I would say initially, we started with a single $5,000 scholarship, and as much as there was — it was an investment we were making that, contrary to popular belief where every vendor-invested dollar, especially in something like this, has to have some sort of ROI metrics to it — this didn’t have that. This is purely something that we felt passionate about needing to do, and we thought it addressed a couple of different main areas in our business that we were trying to address.

But when I look at the early days, it was funny because it is very much a marketing effort just to get the information out there that we’re in fact offering it. So I would say we had the $5,000 scholarship offered and we worked hard to get that communicated out so that we could get a good submission base to start to evaluate.

And if we fast-forward to going into this year, it’s now scaled to three $5,000 scholarships that we’re offering. What used to be largely an internal company effort — we would look at the submissions and evaluate them and select the winners — there’s now a 10-person selection committee made up of representation from business, tech partners, large customers of ours, our reseller community. So it’s really expanded from there, and it’s great to see.

Part of why we scaled it is because the volume of submissions has grown so much, which is great. But quite frankly, the impressiveness of the applicants just makes that job really hard. So it really has evolved to what we’re seeing today, and it’s been great to be part of that. It’s also evolved from a company perspective, which is great. Now having, I think we’ve got seven countries participating in it.

Robert: Wow. So far you guys have awarded $50,000 to 14 Canadian women through this program. When you look at where past recipients have ended up, they’ve largely gone to work at tech companies rather than, say, roles in the channel with partners or MSPs. Is that the intended outcome, or is there a gap between investing in the pipeline and seeing that young talent show up in the channel?

Bob: Yeah, it’s a great point. I think the effort was obviously established to address two main gaps that we have in our business today. One, obviously, the underrepresentation of women in technology. I think that number is hovering around the mid-20% in Canada, but it’s only grown from about 21% in 2001. So it’s been largely stagnant — a number that we wanted to, in at least our small way, try to impact. The broader challenge obviously is the skills shortage in cybersecurity, which there’s no shortage of articles around. I think the more recent data suggesting 25 to 30,000 open positions in Canada, with that gap expected to hit somewhere around 100,000 by 2035. And globally it’s even more ridiculous — it’s 4.8 million, I think, is the current number.

So two major challenges that we have in our industry, but you bring up a good point. I think initially it was less about — I don’t think we were thinking that deep in terms of how does this impact channel, how could it impact channel. I would say we’re engaging our channel partners through the effort, and they’re really enjoying being part of the selection committee and those types of things. We’re seeing partners, as a result of their participation in the selection committee, starting to do their own version of this, which is great to see.

But I think you’re right. I think there’s probably an opportunity for us to evangelize the channel part of the opportunity from an employment perspective as we’re doing some of this effort, and it’s probably something that we can look to in the future. But holistically, the gap and the challenge in terms of women in tech as well as just the skills shortage affects both our partner community and our customer base as well. So yeah, I think you bring up a good point. There’s probably an opportunity for us to maybe use our exposure to the applicants to try to evangelize the channel a little bit more going forward.

Robert: Well, and it’s often a good entry point for folks just starting out in cybersecurity. I can tell you that every MSP I’m talking to, one of their biggest challenges — the biggest challenge — is hiring the right people, especially in security, for the numbers that you point out. And I think as you say, maybe there’s an opportunity for you guys too. I mean, I understand that the goal of the scholarship is to grow the overall pool and then the market sorts it out. But it does occur to me — the scholarship itself isn’t strictly limited to students who are purely full-time at a school. If I’m a solution provider who has a female employee who also happens to be upgrading her skills at college part-time, they could theoretically be pointing her toward this. Is that a use case you’ve seen or thought about?

Bob: We haven’t seen it in terms of — we tend to see more full-time students applying. We haven’t seen those returning to either enhance their current skills or — actually, we have seen some submissions from part-time students. So let me correct that. But specifically from channel, not to date.

But you do bring up a great point. It’s one that we — I think if we look to subsequent years, next year, to really promote both the channel to the applicants who may be applying, but also to the channel to solicit those that might want to consider applying for it. For those that are doing some reskilling on their part, there’s probably an opportunity for us to evolve that.

Again, like I said, the initiative has been more philanthropic than it’s been carved down into how do we use this as an opportunity to work with the channel more. But I think you bring up a great concept and idea and one that I certainly will take under advisement and work with the team on for next year. I think they’re great ideas. Again, it’s part of the evolution of how this thing has grown and how we think about it. I think there’s a good opportunity to start to look at it a little bit more strategically around how we work with and engage the channel and use it to promote the channel a little bit more.

Robert: And it’s not too late. To your listeners, if you’re listening to this and you have a woman working for you that fits in that category, nominations are open through — correct me if I’m wrong here Bob — April 8th?

Bob: April 8th is when those submissions close, correct. So there’s still time to get your submissions in. We’re starting to see them come in now. It’s interesting — we see a big spike in those that have initiated, and we tend to see those applications get submitted closer to the deadline. So it’s really something that people are spending a lot of time working on, which is great. And I would say we really focused a little bit more on the cybersecurity element, whereas initially it was a little bit broader, more sort of STEM, and now we’re really trying to focus in on those applicants that are showing a real proficiency or directive toward cybersecurity.

Robert: Makes sense, given both where you sit and the need, which we’ve talked about and which everyone listening to this is no doubt well acquainted with. You guys added the Future Leader tier in Canada last year — a $1,000 award alongside the $5,000 Trailblazer level. What was behind creating that second tier, and what have you learned about reaching people earlier in the pipeline as you’ve done this?

Bob: Yeah, so it’s again part of the evolution. We initially said $5,000 times one, then it was $5,000 times two, and even when we got to the $5,000 times two, the applicant pool was so strong that quite honestly our selection committee — and again, this is made up of directors and general managers and VPs from all sorts of business, large enterprise customers, partners, other technology-aligned partners — they really just struggled with how do we pick just two. So we said, okay, well, what can we maybe do in terms of evolving the program?

That’s when we made the decision last year to offer five $1,000 bursaries. But as we pivoted back to this year, we pulled that back a little bit and went to three $5,000 scholarships, as opposed to the five $1,000 bursaries. Part of our thinking was we wanted it to be more impactful, even if it meant fewer people, and given just the cost of education and what’s happening today, it just felt like it was more relevant to offer $5,000 times three versus the additional $1,000 bursaries.

So that’s where we’re at today, and I think directionally that’s likely where it’ll continue to go. In terms of the stats from North America, there will be a total of $35,000 given this year — $20,000 in the US and $15,000 in Canada. And since inception for North America, there’s been over $187,000 awarded to 39 women. So we’re excited to evolve this. I think we’re tweaking it for the right reasons, and we’ll continue to tweak it. Some of the recommendations you made for going forward, I think, are certainly ones we want to take advantage of as well.

Robert: I love those relative American-to-Canadian numbers, given that we’re so used to either multiplying or dividing by 10 depending on which way you’re going. To see it so close to parity given market sizes, that’s a great sign. The Alumni Club is relatively new. What’s the vision there — is that mainly a networking thing for recipients, or are you trying to build something more structured that connects those folks to the industry longer term?

Bob: Yeah, I think it’s a bit of both. We first of all wanted to make sure that we have methods to maintain relationships with these folks, and to see where they end up and how they evolve, and to continue to be a support mechanism for them as they look to build their careers in this industry. So it really created that tether for us to keep in contact with them, which is great, and to continue to offer them some opportunity for mentorship.

We see a lot of students nowadays open to the idea of moving and traveling and seeing the world and maybe working in different locations. And because we’re global and we’re seeing more and more of our regions participate in it, there’s that opportunity for us to potentially help them in terms of building their career.

What we wanted to create was long-lasting relationships with our recipients, and not just hand them an award and bid them adieu and wish them all the best. So I think this is just another evolution, in part of the program, as well as the adoption. Like I said, we’re in seven countries now, and we continue to see countries added every year. We’re excited to be able to offer it, and like anything else, it’s just continuing to make sure that they’re aware it exists and that we encourage them to take advantage of it.

Robert: ESET picked up the CRN Gender Parity Award last year. How do you think about whether vendor-side diversity commitments actually translate out into the partner ecosystem? Is that connection real now, or is that still sort of aspirational?

Bob: That’s a great question, and I guess it’s going to be a little bit more opinion-based. But I do think the latter is true — I do think you’re starting to see some really good movement in the positive direction across both channel and vendor communities. Certainly when you look at where the gaps would have been in terms of women representation in our organization, we’re pretty proud of our mix. And the more that we engage, the more that we work with our partners, the more that we solicit folks to be part of even our selection committee — it’s surprising how many women are starting to hold higher positions within both our partner communities and within our commercial customers. So that’s great to see, and it’s great to see how excited they are to participate in a venture like this to try to continue to encourage that statistic to change.

Robert: My last question. If an MSP or other partner came to you and said, “I want to hire more women into security roles, but I don’t know where to start,” what would you tell them?

Bob: Well, first of all, I would probably say I don’t think it’s as difficult as it might appear to be. I think if you’ve constantly landed at that decision, that you want to try to do that, I think there’s enough opportunity to go and find those folks for those types of roles. I just think you need to decide that that’s something you want to address. When it’s just sort of passive, it may be a little bit more difficult to do if you’re just kind of waiting for it. But we’re happy to put them in touch with — there’s several organizations, there’s events happening now, even in Canada and Toronto and in the US, that are really communities based on women in cybersecurity. There’s a growing number of them. I think attending those, or being part of those, or reaching out to those communities is a great way to find good talent that’s really proactively working at their career in cybersecurity.

Robert: Some good advice there, and good luck finding those lucky winners for this year when those nominations close in just a little bit. Bob, thanks for taking the time.

Bob: Appreciated, as always. We look forward to seeing what the applicant pool looks like this year, and certainly going through the applications and reading what they have to say and what their submissions are. It’s a great part of what we do. We enjoy it every year, and we look forward to the event when we get to invite them and hand them the big novelty check at the end. The novelty check is always a fun time.

Robert: Yeah, for sure. Thanks so much.

There you have it, Bob Bonneau from ESET Canada. I’d like to thank Bob for his time and for being genuinely open about where the program is and where it could go. It’s not every day that a vendor admits on tape they haven’t fully connected a talent initiative to their channel and then commits to thinking about it differently.

A couple of things I want you to take away from this. First, the obvious one: if you know a woman in Canada who’s enrolled in college or university and has an interest in cybersecurity, point her toward the ESET Women in Cybersecurity Scholarship. Applications close April 8th — we’ll have a link in the show notes. And that includes women who might already be working in the channel and upgrading their skills part-time. There’s nothing that says this is only for traditional full-time students.

Second, and maybe more importantly: Bob’s comment about retention — that the second someone updates their LinkedIn with cybersecurity experience, the recruiters come calling — that should land for every MSP owner listening. You’re not just competing to hire these people. You’re competing to keep them. And if you’re not thinking about what makes your shop attractive to a 21-year-old with security skills and options, someone else is.

Thanks for listening. You can find In The Channel on Apple Podcasts, Spotify, YouTube, and most podcast directories. If you’re finding the show useful, a rating or review goes a long way. Until next time, I’m Robert Dutt for ChannelBuzz.ca, and I’ll see you in the channel.