Right now, it seems like it’s harder than ever to grow your Instagram organically. So many of us have been experiencing a drop in engagement and follower numbers, which can be extremely frustrating when you’re sure you’re doing everything right.

In fact, it can be so frustrating that lots of people are turning to third-party apps that promise to grow your Instagram account through automatic engagement. It can be quite tempting – after all, you just want your engagement to get back to normal! But tempting though it might be, it really is too good to be true 😞

Don't forget to bookmark the transcript of this episode for future reference - you can find it here on the blog!

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If you manage the social media accounts of multiple brands, within an agency or freelance, for example, this episode will motivate you and give you some great tips to keep a level head and shoot for the stars ⭐

The interview covers topics such as:

• How to tell the perfect story to sell your product or service on social media (and how to tailor it to the audience you're targeting!)

Hope you love this episode and find Meg as insightful as I did!

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Even as recently as three years ago, brands and creators could achieve great engagement with high quality content and strategic hashtagging. That was enough.

Today, the rules have changed. High quality imagery and hashtags are still super important. But to maintain a good Instagram engagement rate, there’s some other things social media marketers should be aware of.

For a closer look at the examples mentioned in this episode, check out the article on the blog!

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If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea.

If you missed part one, go and check it out! We talked about:

• TikTok content, and the ever growing popularity of the platform amongst younger generations

In part 2 we chat about:

• A successful UGC campaign Andrea ran on Instagram and how she set it up A-Z

Enjoy!

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If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea.

We talk about:

• TikTok content, and the ever growing popularity of the platform amongst younger generations

Happy listening!

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Every creator, influencer, and brand on TikTok has followers located in different time zones. It is important that you find the best time to post on the platform based on your audience.

There is no one size fits all.

In this episode of ESM², you will learn how to use TikTok analytics to find out the best time to post on TikTok.

Check out the article on the blog!

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Lots of valuable tips in this interview with Geoff, who works as a Digital Marketing Specialist at digital agency, Syatt Media.

If you missed part 1, go check it out first for Geoff's tips on where to be (and where not to be) on social media, how to adapt content to each social  channel, strategies to try out on TikTok for businesses, social media reporting for different clients depending on their business objectives and not forgetting some of the key metrics he turns to for performance tracking on Instagram!

In part 2, we chat about:

A great Facebook ads project Geoff worked on with some surprising results

A social media flop that he dealt with

What not to post as a brand on social media

An educated theory on how the Instagram algorithm works

Where he gets all of his content inspiration for his clients' Instagram feeds

Enjoy!

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Lots of valuable tips in this interview with Geoff, who works as a Digital Marketing Specialist at digital agency, Syatt Media.

If you're interested in getting some top-notch insights from a social media professional who works alongside brands daily, to create social content and build engagement, this episode will be just your cup of tea.

In part 1, we chat about:

• Strategies to try out on TikTok for businesses

Part 2 promises to be just as inspiring and informative as part 1, so make sure you check it out when you're done with this episode!

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Managing the social media presence of her father, the extreme explorer... This is what Jessica Horn, along with her sister, Annika, has dedicated herself to.

Chatting with Jessica was so inspiring! If you're interested in what happens behind the scenes at the family business that is Horn Media, like:

• building the brand image

Just knowing that her business relies on her father's survival while on his expeditions makes Jessica's job kind of unique, meaning our first episode of ESM² is a well of knowledge and inspiration from a passionate SMM - don't miss it.

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