In today’s episode we are joined by Esme Verity, a Fundraising coach and Alternative Funding Expert . Esme founded Considered Capital in 2021 , to support purpose-led founders to feel confident in pursuing alternative funding avenues through an 8 week programme that runs twice a year. Since launching , the program has been attended by 260 founders from over 32 countries. 

Esme shares: 

• Her story of starting Considered Capital
• Her biggest mistake in her start up journey
• How to reframe failure
• Why to numbers aren’t a measure of success 
• Insights on building a zebra over a unicorn
• Common mistakes in finding funding
• Why startups should explore alternative founding
• Considerations for safeguarding the mission of your startup 
• Trends in funding 
• Importance of of reaching out to your network for funding 
• Her experience of women’s confidence in fundraising

Esme's book recommendation: Zebra's fix what unicorns break by Zebra Unite Manifesto