In this episode of Accountants Minute Podcast, Peter Towers (ESS BIZTOOLS) and Darren Gleeson (TaxFitness) explore how benchmarking transforms client conversations, drives behavioural change, and unlocks measurable profit growth. Discover why comparing clients to the top 20% in their industry provides the clarity, context, and commercial focus that traditional financial reports often miss.

If you want to increase client profitability, strengthen advisory revenue, and reposition your firm as a forward-looking strategic partner — this discussion will show you where to start.

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Only 15% of SMEs rate their accountant as a Key Strategic Partner. Why is that – and how do we change it?

In this episode of Accountants Minute Podcast, Peter Towers (ESS BIZTOOLS) and Trevor Marchant (The Boss Factor Library) unpack what it truly means to move beyond compliance and become your client's go-to advisor for growth, strategy and innovation. From debtors management and cash flow forecasting, to R&D Tax Incentives and capital raising, this episode explores the missed opportunities sitting inside most accounting firms – and how to confidently communicate, package and deliver them.

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Only 15% of Aussie SMEs see their accountant as a Key Strategic Partner — the go-to advisor driving growth and success.

In this episode of Accountants Minute Podcast, Peter Towers, Managing Director of ESS BIZTOOLS, is joined by Darren Gleeson (Founder, Tax Fitness) to show how top 20% benchmarking turns "advisory" into a repeatable system – fast, evidence-based, and built for quarterly client conversations that improve profit and performance.

SPECIAL OFFER: Use code ESS100 to get Tax Fitness for $1,000 + GST (save $200) plus 12 months FREE access to the ESS BIZTOOLS Starter Package.

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In this final Accountants Minute Podcast episode for 2025, Peter Towers is joined by Darren Gleeson, Managing Director of TaxFitness, to explore how benchmarking and virtual CFO services can transform struggling SMEs into top-performing businesses. They discuss why benchmarking against the top 20% (not the average) is critical, how to turn profit gaps into advisory opportunities, and why accountants and bookkeepers must move beyond compliance if they want to stay relevant in an AI-driven world. Perfect for firms ready to lead clients—and their own team—into 2026 with stronger profitability and sharper advisory services.

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In this episode of the Accountants Minute Podcast, Peter Towers explores how predictive accounting reports turn a business plan into a live early-warning radar for SMEs — with budgets by operation, key drivers, cashflow forecasts, projected balance sheets and KPIs all working together. You'll hear real stories of how weak communication, poor debtor and creditor management, and hidden inventory or capex blowouts can quietly destroy cash flow — and how accountants, acting as Virtual CFOs, can step in, monitor the numbers weekly, and protect profitability. Peter also highlights the role of benchmarking with the top 20% of performers and best-practice Trades Charge-Out Rate Calculators as powerful tools to help your clients scale with confidence.

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In this episode of Accountants Minute Podcast, Peter Towers introduces Stage One of the Innovation Journey — where every breakthrough begins with a simple idea. You'll discover how accountants and bookkeepers can guide SMEs from that first spark through R&D eligibility, record-keeping, prototype development and commercial planning.

This is your roadmap to becoming the internal auditor, advisor and strategic navigator SMEs desperately need as they innovate, experiment and build new intellectual property. If your firm wants to lead clients through real innovation (and unlock new advisory revenue along the way), this episode is your starting point.

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Transforming from "tax technician" to true key strategic partner is no longer optional.

In this episode of the Accountants Minute Podcast, Peter Towers unpacks the uncomfortable gap between what 75% of accountants think they deliver and what SMEs actually say in the Intuit QuickBooks SMB Navigator Report. You'll explore why so many firms are still seen as "transactional", how to test your own client perception with a simple three-option survey, and the practical steps to deepen Financial / Commercial / Management Accounting services so clients genuinely see you as their go-to advisor. Tune in and start shifting your firm's vote to "Key Strategic Partner".

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In this episode of Accountants Minute Podcast, Peter Towers unpacks why only 15% of SMEs currently see their accountant as a true Key Strategic Partner – and what you can do to change that. You'll discover how to reposition your firm from "tax return provider" to virtual CFO, delivering Financial / Commercial / Management Accounting advisory services that help SMEs survive, thrive, and scale up. Peter also shares practical insights on debtor management, cash flow, the innovation journey, and capital raising – and outlines how the ESS BIZTOOLS product packages (including a limited-time 75% Black Friday discount) can fast-track your road to advisory excellence.

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In this episode of the Accountants Minute Podcast, Peter Towers explores why so many SMEs are still failing – and how accountants, bookkeepers and advisors can change that story. Drawing on Michael Gerber's "Dreaming Room" concept, real client case studies and the ESS BIZTOOLS Starter Package, Peter shows you how to build systems, introduce virtual CFO-style support, and position your firm as the strategic partner SMEs desperately need to survive and grow.

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Turn "it's a buyer's market" on its head.

In this episode of Accountants Minute Podcast, Peter Towers shows how advisors can double an SME's sale value by planning early – embedding systems, documenting IP, driving weekly performance, building real business plans, and running annual valuations – so the multiple moves from "average" to outstanding. If you help clients prepare like a listed company, you don't just tidy up before sale – you create the premium. Listen now and learn how to lead, lift the multiple, and help your clients cash out stronger.

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