The duties of a Chief Financial Officer (CFO) have been fairly
well defined in public companies. I undertook a review of
advertisements for CFOs in public companies and identified some of
the key aspects of the requirements to perform those duties.
I also was a CFO in a public company some years ago.
Many of the requirements of a CFO in a public company also apply
to a small/medium enterprise.
Let’s look at some of these…
Financial Functions
Covers accounts, taxation and audits – things with which you’re
all familiar. The financial functions also include cost
control and, generally, the integrity of the general ledger.
Commercial Functions
Information Technology (IT) overviewtreasury operationsrisk managementeffective cashflow management of key areas such as:debtorswork in progressstockmanagement of bank relationshipspreparation of budgetsBusiness Growth
Driving profitable growth is a key role of a CFO. Business
growth also includes establishing strategies, execution of
financial strategies and activities to achieve the business’
Focus on Key Financial Data
Customers – People – GrowthKey Performance Indicators (KPIs) – are the KPIs preparedaccurately and are the KPIs meaningful to the management team?
Benchmarking comparisons – how does the business’ activitiescompare to others?
Analysis of cost and margins.Analysis and interpretation of the results so that the trendscan be discussed with management.
Being a member of a management team – offering proactive adviceon the performance of the business.
Reviewing of systems.Being the commercial partner with the CEO.Being the “champion” of key commercial outcomes.Preparation of management reporting packs in a manner that canbe clearly understood by the management team.
Company Secretarial
Performing the Company Secretarial duties such as:
coordination with Chair relative to meeting arrangementspreparation of the agendareceipt and distribution of reportspreparation of the Minutes of the Board Meetingpreparation of the action plan for the follow up itemsManagement Team Input
CFOs have a key role to identify issues in the business and
bring them to management’s attention. One way that a public
accounting practice can do this is to develop a range of “bundled”
services, which we’re calling “gold”, “silver” and “bronze”,
depending on your client’s requirements. In some instances,
you might have to develop a unique CFO offering for special
clients. There’s also the role to:
review charge-out rates for tradesprofessional fees in professionsretail prices in retail activitiesmonitoring of debtors, work in progress and stockutilising effective KPIs and benchmarking that managementunderstands
implementing appropriate systems in the business for abidancewith the rules and regulations relating to the PPSR so that your
client doesn’t lose valuable assets through inaction on the
PPSR
In 2015, Benchmarking.com produced an interesting report on the
Australian accounting profession. This report indicates that
the “all firm average fee” is $3,285. You won’t have to do
too much work in offering CFO services to have an impact on that
average fee being charged to clients. If you could get 100 of
your clients to undertake some additional work, which might be as
little as a PPSR review and a small amount of CFO services, the
fees could increase by $2,000. This would generate an extra
$200,000 worth of income.
If you’re offering a full range of CFO services, my expectation
would be that you would increase your fees for that client anywhere
from $10,000 to $50,000 over and above what you’re currently
charging. Remember, small/medium enterprises have been saying
for 15 years in the various surveys that small/medium enterprises
We have a fantastic offer for you at present. You can
obtain a copy of our report on CFO services, which is attached with
We also have a special offer for our Business Advisory Services
Introduction Package, whereby you can obtain Module 1, free of
charge. Then, if you wish, you can purchase the Modules 2-11
at a special rate of $440 including GST, normally at $660 including
GST. This is a great way to get started in laying the
foundations for an effective business advisory services program
If you wish to purchase individual packages within ESS BIZTOOLS,
including Chief Financial Officer Servicers Package for $550
including GST, you can do so.
Alternatively you can sign up for the ESS BIZTOOLS’ Gold
Package, which includes everything within the ESS BIZTOOLS’ product
offerings, including a subscription to ESS BIZGRANTS (our grant
identification product). Normally at $2,970 including GST, we
currently have a special 20% discount offer at $2,376 including
GST. We’re extending this special offer until 9th May
2016. Visit our website, www.essbiztools.com.au, to sign
up, making sure to enter in the code ESSGOLD20 to
ESS BIZTOOLS is presenting a webinar on Tuesday 3rd May 2016 at
12pm AEST, featuring “Chief Financial Officer
Services”. You’re invited to attend this webinar,
free of charge, which will look further into the matters mentioned
in this edition. Click
here to register to attend.
Alternatively, we can arrange a one-on-one webinar for you and
your colleagues. Please contact us with your preferred date
and time for the webinar and we will do our utmost to accommodate
If you have any questions on any aspect of the services that are
available from ESS BIZTOOLS and ESS BIZGRANTS, to assist
accountants to deliver an outstanding range of services to your
clients, please contact us.
MANAGING DIRECTOR – ESS BIZTOOLS PTY LTD
+61 7 4724 1118 | 1800 232 088
| www.essbizgrants.com.au