ESSEC Knowledge

Professor of Marketing Marc Mazodier explains why brands should take advantage of major sports events, like the Olympic & Paralympic Games, in their marketing campaigns. 

Two ESSEC professors share their research on sharing knowledge in virtual settings, and how companies can make this space more inclusive for female employees.

Rivalry can be a source of issues - but as we can learn from the jockeys in the Palio di Siena, it can also be useful.

Under what conditions do performance bonus schemes work? 

New research sheds light on what makes for a successful academia-industry partnership.

ESSEC Knowledge talks to Stefan Gröschl about what it takes to plan the Olympic and Paralympic games, and the managerial takeaways that all leaders can learn from this process. 

ESSEC Knowledge talks to Steven Seggie, professor of Marketing and academic director of the ESSEC EMBA program, about the current state of diversity in business. 

Dr. Ashok Som discusses how businesses can survive (and even thrive) during the current crisis, with a focus on the luxury sector. 

Xavier Pavie discusses what responsible innovation means and how we can use philosophy to rethink innovation.