Essential Ingredients Podcast

"I love matzo! I eat matzah year-round as a snack." —Ashley Albert

"The goal is to do something out of the box that people wouldn't normally do to give matzo a rebrand." —Jeremy Nelson

Passover is a joyous springtime holiday that celebrates freedom and renewal. At the heart of the Passover seder meal and ritual is matzo, an unleavened flatbread that represents the hurried departure of the Israelites from ancient Egypt. Made simply of flour and water, matzo takes center stage during the week-long celebration as a symbol of the oppression the Jews endured.

However, modern chefs and food entrepreneurs are putting a fresh spin on matzo, rebranding it as a versatile ingredient for light and healthful spring recipes. Companies like The Matzo Project are keeping matzo traditions alive while introducing new ways for people to celebrate Passover with healthful, innovative recipes.

The Matzo Project Founder, Ashley Alberts returns to the Essential Ingredients Kitchen along with Floura's Chief Product Officer, Jeremy Nelson to share new recipes and partnerships that are continuing to push the boundaries of what's possible with Matzo.

Tune in as Justine, Ashley, and Jeremy share the beginnings of The Matzo Project, Jeremy's journey as a plant-based chef, a recipe for Mexican Matzo Ball soup from Chef Fany Gerson, exciting new potential products from Ashley and Jeremy's collaboration, and more.

Meet Ashley:

Ashley Albert is an accomplished American voice actress, singer, and entrepreneur, born in 1973 in Miami Shores, Florida. With a multifaceted career spanning various industries, Ashley has left an indelible mark on each endeavor she undertakes.

However, Ashley's entrepreneurial journey took an unexpected turn when she revisited a long-dormant idea from her past. In collaboration with her old friend Kevin Rodriguez, Ashley resurrected her concept of artisanal matzo, inspired by a childhood encounter with her neighbor's pizza shop. What began as a nostalgic reminiscence evolved into "The Matzo Project," a thriving enterprise that revolutionized the traditional Jewish cracker.

With unwavering determination and a commitment to quality, Ashley and Kevin embarked on a journey to redefine matzo, infusing it with innovation and culinary excellence. Their meticulous attention to detail, coupled with a bold and unconventional approach to branding, propelled The Matzo Project to unprecedented success. From humble beginnings in a small bakery in Coney Island to securing coveted placements in prestigious establishments like Zingerman's and earning recognition from cultural icons like Oprah Winfrey, The Matzo Project has become a testament to Ashley's entrepreneurial vision and Kevin's dedication.

While Kevin oversees the day-to-day operations of The Matzo Project, Ashley remains actively involved, infusing her unique perspective and creative flair into every aspect of the business. As she reflects on the remarkable journey they've embarked upon, Ashley's pride in their accomplishments is palpable, serving as a testament to the power of perseverance, creativity, and the enduring bond of friendship.

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Meet Jeremy:

Jeremy Nelson is a Michelin-starred chef from San Francisco and the Chief Product Officer at Floura. He has over 15 years of experience in the culinary industry with a background in plant-based and health-supportive cooking. At Floura, he applies his culinary expertise to develop delicious, nutritious products using upcycled fruits and vegetables. Jeremy is passionate about connecting with others through food and creating options that are good for both humans and the planet. In his role, he oversees product development and ensures Floura's recipes deliver on taste, nutrition, and sustainability.

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Episode Highlights:

00:59 Beginnings: The Matzo Project

04:17 Meet Chef Jeremy

06:12 Matzo and Ricotta Dumpling Recipe

07:45 Mexican Matzo Ball Soup Recipe

08:38 Matzo All Year Round

"That's the lesson of baking bread that you think you're in control and you're not. You're just a guide in the process. You're on the bread's timeline." —Molly Carney

Bread is a simple yet profound food that has sustained cultures for millennia. More than just a vehicle for nutrients, bread represents community, tradition, and comfort. Today, artisans continue this living tradition, honoring ancestral practices while innovating with modern techniques and heirloom ingredients, providing nourishment for both body and soul while keeping alive the memories and meanings embedded in this most humble of foods.

This week, Justine interviews Molly Carney to discuss the time-honored craft of artisanal bread baking and its impact on community health and sustainability. Molly Carney is the founder of Dirt Lady Bread, a small bakery in Tucson, Arizona that makes organic, sourdough, and fermented breads using locally grown ingredients. She started the bakery to connect people to high-quality, nutritious food through her artisanal breads.

Listen in as Justine and Molly talk about the importance of regenerative farming partnerships and efforts to educate customers about intuitive eating, how the quality of soil affects the quality of food, the challenges and rewards of running a values-aligned food business with a long-distance partner, and insights into the nutritional benefits of traditional fermentation methods as well as cultivating a culture that values artisanal food producers.

Meet Molly:

Baker Molly Carney has been trained in naturally-leavened bread from James-Beard semi-finalist chef, Taylor Petrehn. Under Petrehn and Executive Chef Jake Dodd-Sloan, Carney learned the trade at "Kansas' Top Bakery" (Food and Wine 2022) 1900 Barker Bakery and Cafe where she served as head baker.

In her recent move to Tucson, Carney noticed that local support is present and the demand is high; the market is nowhere near saturated. In this niche market, the demand is not being fully met. Carney created Dirt Lady Bread as a response to her community - clean-ingredient yummy bread for everybody!

Prior to baking, Carney was an organic farmer, growing heritage varieties that best benefited environmental and human health. Carney incorporated her deep understanding of place and farming practices with her MA in Sustainable Communities to develop a healthy and earth-conscious sourdough bread.

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Episode Highlights:

02:26 Artisanal Bread-Making

07:09 Gluten-Free Bread and Gut Health

09:43 Integrating Regenerative Farming Practices

14:21 Seeking Partnerships for Business Growth

17:22 Involving the Community

"For functional mushrooms, you need to take a medicinal dose daily for about three weeks to feel something. They do not work instantly. That's a big gap in the market that people don't understand." —Charlotte Cruze

When it comes to wellness, some pairings just make perfect sense. Mushrooms and chocolate may seem an unlikely match made in hedonistic heaven, but their union holds untapped potential.

Mushrooms have long been prized for their healing properties across cultures. Science now shows their ability to boost brain health, energy levels, and more. Chocolate, too, has benefits, with flavonoids that uplift mood and antioxidants aplenty. By melding mushrooms' functional powers with chocolate's feel-good compounds, a new generation of treats could emerge.

This episode explores the exciting world of functional mushroom chocolate with Charlotte Cruze, the Co-Founder and COO of Alice Mushrooms, a company pioneering the use of functional mushrooms in delicious chocolate formulations. With a master's degree in Food Studies from NYU and over 10 years in the consumer food industry, she is dedicated to educating people about evidence-backed natural wellness solutions. Through her leadership of Alice, Charlotte is helping more individuals harness the profound benefits of functional foods like mushrooms in an enjoyable and effective way.

Listen in as Charlotte provides an overview of Alice's three flagship mushroom chocolate products, their thoughtful formulation process to deliver both instant and long-term benefits, and tips for taking the chocolates throughout the day. Justine and Charlotte also discuss partner dynamics in business and the importance of complementing each other's skills, the role of education in spreading awareness of functional mushrooms' profound effects, as well as real customer success stories demonstrating the life-changing impacts of mushrooms.

Meet Charlotte:

Charlotte Cruze is the co-founder and COO of Alice Mushrooms, a pioneering company crafting functional mushroom chocolates. She holds a master's degree in Food Studies from NYU and has over 10 years of experience in the consumer food industry.

Prior to founding Alice, Charlotte worked on early-stage food brands and developed a passion for food's role in wellness. She is an advocate for natural, whole-food solutions and believes in food's power to profoundly impact lives.

Under Charlotte's leadership, Alice has launched three flagship mushroom chocolate SKUs focused on energy, sleep, and arousal. She oversees formulation, operations, and education initiatives. Charlotte is dedicated to spreading awareness of functional mushrooms' benefits through delicious products and informative content.

When not running Alice, Charlotte enjoys yoga, long-distance cycling, and learning about new functional foods. She finds fulfillment in empowering others to feel their best through high-quality nutrition.

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Episode Highlights:

03:14 Mushroom-Infused Chocolate

08:26 Different Chocolates for Different Feelings

13:23 Chocolate as a Functional Food

17:17 Formulating Functional Mushroom Products

21:13 The Benefits of Functional Mushroom

"We're not doing a marketing campaign to try to convince you that we're doing good stuff. It doesn't work. What works is creating beautiful products as a team who's devoted because we believe in the mission." —Jeni Britton

"When you can put your ego aside and focus on the larger vision, you can achieve so much more than you can alone." —Jeremy Nelson

Upcycling in the kitchen isn't just about saving money— it's about redefining what "waste" truly means and unlocking a hidden world of culinary creativity. It empowers us to break the cycle of consumption and injects valuable nutrients back into our diets, promoting a more mindful and resourceful approach to cooking and eating.

This week, Justine sits down with James Beard Award-winning ice cream maker and founder of Jeni's IceCreams, Jeni Britton and Michelin-starred chef, Jeremy Nelson, to discuss their new venture, Floura, a company creating high-fiber, prebiotic snacks and ingredients from upcycled produce trimmings.

Listen in as Jeni and Jeremy delve into their personal wellness journeys and how it inspired Floura's mission and innovative processes. They also explain the importance of fiber and prebiotics for microbiome health, the importance of upcycling, the power of building a company alongside customers, farmers, and investors, and the role of research in moving toward sustainability and planetary wellness.

Meet Jeni:

Jeni Britton is a James Beard Award-winning ice cream maker and the founder of Jeni's IceCreams. She has over 25 years of experience in the food industry, constantly developing direct relationships with farmers and using fresh, local ingredients in her products. More recently, she has focused her efforts on gut health and microbiome research. As the co-founder of Floura, Jeni is leading the company's mission to upcycle fresh produce trimmings into high-fiber, prebiotic ingredients, and snacks to support overall wellness. She enjoys spending time in nature, where she finds inspiration for her creative work.

Meet Jeremy:

Jeremy Nelson is a Michelin-starred chef from San Francisco and the Chief Product Officer at Floura. He has over 15 years of experience in the culinary industry with a background in plant-based and health-supportive cooking. At Floura, he applies his culinary expertise to develop delicious, nutritious products using upcycled fruits and vegetables. Jeremy is passionate about connecting with others through food and creating options that are good for both humans and the planet. In his role, he oversees product development and ensures Floura's recipes deliver on taste, nutrition, and sustainability.

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Episode Highlights:

02:04 The Floura Mission

05:30 Nutrition on a Personal Level

09:03 The Bridge Between Health and Entrepreneurship

12:52 Prebiotics and Fiber for Gut Health

16:56 Upcycling For Health and the Environment

20:46 Working Remotely

28:05 What's Next?

"In the case of a business, pick a few ideas, do them well, and scale them up instead of doing a whole bunch of things at a very small scale." —Aaron Hodgins Davi

The medicinal mushroom industry is primed for exponential growth as research continues to uncover the vast health benefits of fungal powerhouses. Research found that mushrooms support brain, immune, cardiovascular, and digestive health in ways no other food or supplement can match. As public interest in preventative healthcare rises, medicinal mushrooms are emerging as highly effective and easily accessible wellness all-stars.

Hence, many forward-thinking farmers are now helping to bring these adaptive allies from the forest to the forefront by making high-quality mushroom products available nationwide. One of them is Aaron Hodgins Davis. Aaron is the founder and operator of Hodgins Harvest, a certified organic mushroom farm in Hudson Valley. Through Hodgins Harvest, Aaron cultivates medicinal mushrooms organically and sustainably while educating communities about their health benefits.

This interview offers fascinating insights into the past, present, and promising future of the medicinal mushroom industry. Listen in as Justine and Aaron talk about the wide-ranging health benefits of mushrooms supported by research, their adaptogenic properties and healing applications, and their potential in the preventive wellness industry. They also offer valuable advice for balancing a side hustle with a day job, maintaining focus, keeping realistic expectations, and overcoming challenges as an entrepreneur.

Meet Aaron:

Aaron Hodgins Davis is the founder and operator of Hodgins Harvest, a certified organic mushroom farm based in the Hudson Valley region of New York. As the chief fungi enthusiast at Hodgins Harvest, Aaron oversees all aspects of growing and producing medicinal mushrooms such as Lion's Mane, Reishi, Turkey Tail, and Shiitake.

With over five years of experience in the mushroom farming industry, Aaron is passionate about cultivating mushrooms using organic and sustainable practices. He is also dedicated to educating communities about the health benefits of medicinal mushrooms through growing kits, extracts, and community outreach.

Prior to starting Hodgins Harvest, Aaron worked in the documentary film industry for 15 years. He founded Hodgins Harvest as a side hobby that has now grown into a full-time career focused on the future of medicinal mushroom farming.

When not working on the farm, Aaron enjoys foraging for wild mushrooms, cooking with culinary varieties, and staying up to date on the latest mushroom research. He aims to continue expanding Hodgins Harvest's organic mushroom operations in the years to come.

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Episode Highlights:

01:30 Hobby Turned Full-Time Business

02:49 Balancing Side Hustle and Career

07:25 Overcoming Challenges

12:07 Medicinal Properties of Mushrooms

16:40 Scaling Up Operations

"You're not going to heal unless you're creating that environment in your body. We should understand that fruits and vegetables help you every single day." —Amber Benson

While we're often told the importance of "eating the rainbow" each day, many struggle to fit those colorful servings of produce into their busy routines. Without sufficient intake of these nutrient-dense whole foods, we miss out on essential vitamins, minerals, fiber, and plant compounds shown to support longevity and decrease the probability of chronic illnesses. Hence, this widespread deficiency has become a major public health issue that demands innovative solutions.

This week, Justine is joined by Amber Benson, the co-founder of Ruvi, a company that uses freeze-dried technology to preserve the nutrients in fruits and vegetables while making them easy to enjoy anytime in a convenient powder form.

Listen in as Amber discusses how their clean label approach and use of freeze-dried technology help more people increase their fruit and vegetable consumption. Justine and Amber also explore the importance of balancing fruit, vegetable, and fiber intake for wellness, strategies for educating consumers, making healthy eating easier through convenient fruit and veggie delivery, and more!

Meet Amber:

Amber has a passion for healthy eating and a disdain for waste. The co-founder of Ruvi, she is on a mission to crush nutritional deficiency with the planet's purest source of nutrition: fruits and veggies. Amber worked in food and supplements for 20 years and loves the challenge of starting a new business. She received an MBA from Brigham Young University. She's married with three children and feels accomplished when she gets a healthy meal at her family's dinner table at night. Her favorite fruit is papaya with a squeeze of lime.

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Episode Highlights:

01:16 Leveraging Freeze-Dried Technology

04:25 The Benefits of Delivery Service

09:02 How Fruits and Vegetables Impact Health and Wellness

13:25 Product Development foe Healthy Eating

17:57 The Power of Easy and Readable Labels

22:01 Go Ruvi, Get Ruvi

"Realistically, as we age, we just physiologically are not the same as we used to be. And that has not just a physical effect on us; it has a mental, cognitive, and emotional effect on us as well." —Dustin Baker

While modern medicine has achieved incredible feats, dependence on synthetic prescription drugs is not without its downsides. By their very nature, these medications are designed as "selective poisons" that incur side effects for many users. From minor issues like drowsiness or nausea to more serious long-term health impacts, taking synthetic drugs always involves trading one's well-being for another. As more people seek to proactively manage their health and optimize wellness without compromising on risks, the demand has grown for natural alternatives that can provide prescription-level benefits without the potential dangers.

Led by Dustin Baker, BioProtein Technology develops natural, non-synthetic supplements that provide the same benefits as prescription drugs without any side effects. Through innovative research and clinically-backed products, BioProtein Technology aims to help individuals enhance their health, performance, and quality of life in a safe and natural way.

Listen in as Justine and Dustin share a behind-the-scenes look at product research and development processes, scaling a company, developing gender-specific products to meet more customer needs, and innovating revolutionary products for a healthier future without dependence on synthetic medications.

Meet Dustin:

Dustin Baker is the Founding President of BioProtein Technology and BioPro+, the first non-synthetic alternative to HGH - Human Growth Hormone and Peptide Treatments that works FASTER, EASIER, and SAFER. With over 15 years of experience in the fitness, health, and wellness industries, Dustin brings a passion for human optimization and performance to his role. Under Dustin's leadership, BioProtein Technology is focused on developing innovative, gender-specific products and continuing clinical research to support its mission of providing prescription-level benefits without side effects. When not in his office, Dustin enjoys spending time with his family and staying active in the community.

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Episode Highlights:

01:52 Bio-Identical Hormone Replacement Therapy

06:59 From a Small Company to a Global Organization

11:05 Business Growth Strategies

15:57 Developing Gender-Specific Products

21:03 Optimizing Wellness with NO Side Effects

26:03 Natural Supplements for Brain Health

"It's a big undertaking when you start thinking about data and how you want it to move. But that foundational layer of data and getting that right internally is the first step whether you're a small business, or whether you're a large business." —Liz Sertl

Supply chain visibility refers to the ability to access accurate and real-time data across all processes within the supply chain, from raw material sourcing to the final delivery to the consumer. This allows them to proactively address issues and inefficiencies, better manage risks and disruptions, and meet evolving customer demands. When implemented effectively, visibility can help reduce costs, improve on-time delivery rates, strengthen customer relationships, and boost overall supply chain resiliency.

This week, we hear from Liz Sertl, a seasoned supply chain leader passionate about enabling efficient and sustainable commerce through global standards. As Senior Director of Supply Chain Visibility at GS1 US, she's helping businesses of all sizes streamline operations and future-proof for compliance using foundational data standards.

Listen in as Liz pulls back the curtain on the real-world impact of clean, shared supply chain data. Justine and Liz also discuss how even the smallest operations can start reaping rewards today, tips for getting supply chain-savvy without breaking the bank, food safety regulations every business needs to address, the simplest path to competitive advantage, and much more.

Meet Liz:

Liz Sertl is the Senior Director of Supply Chain Visibility at GS1 US. She has over 15 years of experience in supply chain management and data quality in the consumer packaged goods industry, having previously worked at Anheuser-Busch and Coca-Cola. Liz is passionate about enabling efficient and interoperable supply chains through the use of global standards. At GS1 US, she leads initiatives to promote supply chain visibility and data sharing across industries. Liz enjoys educating others on how foundational standards can drive impactful results for businesses of all sizes. In her role, she aims to increase awareness of key issues like food safety compliance and sustainability in the supply chain.

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Episode Highlights:

01:42 Supply Chain Efficiency and Data Quality

06:22 The GS1 Standard for Small Businesses

10:43 Supply Chain Tech and Its Impact on Businesses

14:47 Food Safety and Visibility

"Soil health can be complicated but it's also super simple and something that everybody can participate in." —Sarah Wentzel Fisher

Soil health is the foundation of our food systems and ecosystems. Yet many are disconnected from the living soil that sustains us. The soil is a complex web of microbial and ecological activity below our feet, working constantly to cycle nutrients, sequester carbon, and support plant life above and below ground. When soil health declines, it impacts water quality, biodiversity, our ability to grow nutritious food, and ultimately all living beings.

In this episode, Justine interviews Sarah Wentzel Fisher about the transformative potential of getting more people involved in agriculture and stewarding soil health.

Sarah is the Executive Director of the Quivira Coalition and a regenerative farmer. Through her work with the Carbon Ranch Initiative, she aims to improve soil health on rangelands and educate farmers and ranchers on the importance of soil stewardship.

Listen in as Justine and Sarah discuss the importance of soil health for functioning ecosystems and its central role in mitigating climate change, the impact of research in providing practical solutions, ways to inspire conversation around soil health, and more.

Meet Sarah:

Sarah has worked in food and agriculture planning for over a decade with a focus on supporting young and beginning farmers and ranchers. She was the editor of Edible Santa Fe from 2011 to 2017. From 2013 to 2015 she worked for the National Young Farmers Coalition as an organizer and is currently on the board of the Southwest Grassfed Livestock Alliance and the Rocky Mountain Farmers Union. She is a committed champion of the local food movement and of resilient and regenerative agriculture. In her free time, you can find her feeding pigs, turkeys, and cows, checking the compost pile, or possibly weeding a patch of beans at Polk's Folly Farm where she lives.

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Episode Highlights:

02:21 Creative Conveing and Food Systems

06:27 Soil Health and Its Impact on Ecosystems

10:40 The Importance of Understanding Soil Health

15:03 How Soil Health Impacts Climate

"My goal and still is, is to be able to create a business that's ethical from the farm to the end." —Daniel Korson

The emerging category of ethical vegan chocolate appeals to health-conscious consumers who demand transparency and sustainability in their treats. As demand grows for plant-based options produced with care and compassion, vegan chocolate represents an opportunity for small businesses to delight taste buds while upholding values from bean to bar.

On this special Valentine's Day episode, Justine sits down with chocolatier Daniel Korson. Daniel is the Founder and President of Coracao Chocolate, an organic and fair-trade chocolate company based in California. After developing digestive issues as a teenager, Daniel was inspired to create clean, allergen-free treats and has grown Coracao into an award-winning brand known for innovative flavors and sustainable practices.

Listen in as Justine and Daniel walk us through the process of crafting decadent treats, scaling production and ingredients, employing innovative practices like employee ownership programs and sustainable packaging, tempering chocolate, and maintaining high standards for organic ingredients and sustainability in the business.

Meet Daniel:

Daniel Korson is the founder and owner of Coracao Chocolate, an organic and fair-trade chocolate company based in Berkeley, California. With over 15 years of experience in the specialty food industry, Daniel pioneered the category of clean, allergen-free chocolate.

Prior to launching Coracao, Daniel worked as a pastry chef where he began experimenting with raw cacao ingredients. This sparked the idea to recreate nostalgic childhood treats that he could enjoy despite developing digestive sensitivities. Under Daniel's leadership, Coracao has grown into an award-winning brand distributed nationwide, known for unique fillings and a commitment to ethical sourcing from farm to factory.

When he isn't developing new chocolate recipes or running the day-to-day operations, Daniel enjoys educating consumers and the trade about bean-to-bar production techniques. He also advocates for sustainability initiatives in packaging and farming practices. Daniel continues advancing Coracao's mission to spread health and joy through thoughtfully crafted confections.

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Episode Highlights:

03:15 Tempering Chocolate

08:17 How Employee Ownership Works

12:17 Sourcing Quality Ingredients

17:37 Ethical From Farm to End