In this episode, we chat with Zoe Gibbs, a semi-permanent makeup artist and skincare specialist, about her journey of building her own business. Starting as a beauty therapist, Zoe worked at various salons and spas before taking a break to explore other career paths. She eventually rediscovered her passion for beauty and started her own business, Lipbrowlash, specialising in semi-permanent makeup. Zoe shares the challenges of being self-employed, the importance of self-belief, and the role of consistent marketing. She discusses her social media strategy and the educational content she creates to attract and educate potential clients.

Zoe also emphasises self-care and time management, sharing her personal strategies like meditation, yoga, and sound bowl healing to maintain a positive mindset and avoid burnout. She highlights the significance of a support system and reaching out for guidance. Zoe encourages listeners to pursue their passions, reminding them that it's okay to try different avenues and make adjustments along the way.

We Cover:

• Zoe's journey from beautician to business owner

Useful Links:

• Follow Zoe on Instagram: @lipbrowlash