Alyson Hogg, founder of Vita Liberata, shares her incredible journey from academia to entrepreneurship at 40, founding a game changing tanning brand and navigating the competitive beauty industry. She discusses product innovation, consumer trust, and the evolving digital landscape, along with the challenges of reacquiring her brand and fostering a positive team culture. Alyson also reflects on workplace toxicity, the power of daily goal setting, and embracing natural beauty trends. Packed with insights on business growth, decision making, and personal development, this episode is a must listen for beauty entrepreneurs.
In This Episode, We Cover
Transitioning from academia to entrepreneurship in beautyBuilding consumer trust and brand loyaltyOvercoming skepticism and market challenges in tanningRecognising and addressing toxicity in workplace cultureThe role of digital marketing in brand growthDaily practices and goal setting for business successFollow Alyson Hogg on Instagram: @alysonhoggFollow Vita Liberata on Instagram: @vitaliberataVita Liberata’s website: www.vitaliberata.com