In this episode, Steph Kelly shares her inspiring journey into the beauty industry and how she launched her own business during a lockdown. She discusses the importance of continuous learning, staying updated with the latest treatments, and building confidence by initially offering services to friends and family. Steph also emphasises personal branding, building trust, and providing a personalised experience to ensure client retention.
In This Episode, We Cover
- The role of continuous learning and staying updated with new treatments
Creating engaging content, such as reels and behind-the-scenes videosThe importance of providing detailed information in social media postsInvesting in supportive and value-aligned brandsPersonal branding and showcasing personality to build client trustStrategies for managing social media, including scheduling posts and using Instagram insightsUtilising external tools and services for content creation and growthBuilding strong relationships with clients and providing personalised experiencesTips for encouraging client retention and retailing, such as rebooking and loyalty discountsUseful Links
- Follow Steph Kelly on Instagram: @beautyby_stephk
Book appointments and explore services: Steph’s WebsiteBeauty Growth Academy: @beauty_growth_academy