Lilly McGlinn, owner of Elem Studio, shares her journey from accidentally entering the nail industry to running a successful salon with a bold and colourful brand. She talks about using social media to attract clients, finding her niche with unique nail art, and the challenges of running a studio of self employed beauty professionals. Lilly also shares her goals for expanding her nail care product line and offers advice on following your passion.

In This Episode, We Cover:

• Growing a nail business through social media

Useful Links:

• Follow Lilly on Instagram: ⁠@nailsbylillymay⁠