The eCommerce industry has grown exponentially over the last few years. From solopreneurs to enterprises to established brands eCommerce businesses are adapting to and embracing to changing digital and online way people shop. These businesses and solopreneurs rely on customer success and fulfillment. Soapbox makes eCommerce fulfillment easy for all types of businesses around the world. Soapbox’s platform allows businesses to connect and manage multi-storefronts, inventory, orders, warehousing, and shipping. The Head of Marketing, Dan White dives into the key personas they serve and the role their website plays in serving these buying journeys. Not every persona has the same narrative so Dan and the team look to establish and implement multi-faceted buying journeys through relative content and messaging.