By Iceberg Digital
Estate Agency X, is the definitive podcast hosted by well-known industry thought leaders Mark Burgess and Rob Brady. Mark, CEO of Iceberg Digital and a recognised authority in marketing and data, b
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The podcast currently has 79 episodes available.
In this episode hosts Mark and Rob sit down with James Allen from Allen Residential to explore how estate agents can uncover opportunities that others might miss by leveraging the power of data and technology.
James, with nearly three decades of experience, explains how he transformed his business by recognising a key pattern: many sellers and landlords coming to the market were slipping through the cracks, invisible to agents relying on outdated methods or platforms like Rightmove alone. By investing in technology and building a comprehensive database, James developed the ability to spot these hidden opportunities well before his competitors.
He shares how a well-maintained database allows him to track client behaviour and engagement, helping him identify potential sellers and landlords before they actively list their properties. This gives James a crucial edge—he can start conversations and build relationships with clients before they even consider contacting other agents. By analysing data, he is able to see patterns in client inquiries, property valuations, and even long-term engagement that others simply wouldn’t have the tools to recognise.
James also talks about how he's applied this same strategy across other businesses he's acquired, using data-driven insights to pinpoint future leads and predict movements in the market. His ability to leverage data to see what others can’t has not only helped him grow Allen Residential but also provided a model for successful business acquisitions and expansions.
For estate agents still relying on old technology or basic lead-generation platforms, James highlights the importance of moving beyond the basics. His story is a masterclass in how building and leveraging a comprehensive database can help agents uncover hidden sellers and landlords, maximising opportunities and revenue in a competitive market.
This episode is essential listening for any estate agent looking to take their business to the next level, avoid "leaving money on the table," and gain a competitive advantage in an increasingly data-driven world.
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!
Answer 26 questions and we’ll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now
In this episode of Estate Agency X, Rob sits down with Mark Burgess to explore his SCOPE methodology and dive into why he created it. Mark shares his vast experience, detailing the balance between excitement and risk that comes with launching a new venture. He delves into the often overlooked need for realistic planning and the importance of preparing for potential pitfalls, offering practical advice for navigating the often overwhelming startup phase.
As the conversation evolves, Rob and Mark tackle the ongoing challenges of running an estate agency. From the intense demands of the "challenger" stage, where many businesses grapple with operational instability, to the relief of reaching more stable ground, they explore how essential it is to master various business functions. Managing cash flow, making strategic adjustments, and finding the right staff all come under the microscope. Mark emphasises the importance of setting appropriate fees and maintaining a strong sense of direction to avoid regressing into earlier, more precarious phases.
Finally, the discussion shifts to the "pressure cooker" phase, when the demands on your small, agile team become too great, and you must begin transitioning to a larger, more structured organisation. With Mark’s insights, they discuss the value of robust systems and effective processes, such as those provided by Iceberg Digital, that can elevate an estate agency to operational excellence. Together, they examine how these key elements can help build a sustainable and financially free business, offering clarity on why seeking guidance and structure can be the defining factors in long-term success.
Iceberg Digital's SCOPE methodology offers not just a roadmap for growth but a framework for building a thriving, resilient estate agency. Whether you're in the early stages or ready to scale, this episode provides the insight and wisdom to move forward confidently in your entrepreneurial journey. Tune in and discover how to transform your business into a true success story.
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!
Answer 26 questions and we’ll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now
In this episode, we ask: How does Jamie Campbell from Campbell’s Estate Agents manage to blend tradition with innovation while commanding top-tier fees? Jamie shares how moving from marketing to property sales taught him that genuine relationships and strong interpersonal skills far surpass formal education in achieving success in the estate agency world.
Campbell’s Estate Agents, close to 40 years since opening, has long been a pioneer in estate agency marketing, from early experiments with coloured photography in newspaper ads to today’s cutting-edge social media campaigns and property videos. Jamie discusses the challenges of staying ahead in an industry often resistant to change, and how Campbell’s has remained relevant by embracing innovation while staying true to its roots. Our conversation explores the importance of personalised service through technology, the differing strategies between employed and self-employed agents, and why being a 2% estate agent is not only achievable but essential for delivering premium service and results. For Campbell’s, quality over quantity is not just a mantra; it’s a key strategy that justifies their top-tier fees.
We also explore the balance between self-employment and the structured support of a well-established brand, ensuring consistency whilst being creative and integrating technology without losing the personal touch. Jamie’s insights are invaluable for anyone in the estate agency business or those interested in the delicate balance between tradition and modernity in this field. His story is a powerful reminder that hard work, dedication, and a curious mindset can drive success and innovation in even the most competitive industries.
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!
Answer 26 questions and we’ll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now
What if you could turn your estate agency into a powerhouse in this fiercely competitive market?
This episode of Estate Agency X delivers just that, featuring Mike Symes, a highly experienced marketing and brand strategist and published author. Formerly Head of Marketing at Bank of New York Financial and CEO of Financial Marketing Limited. Mike delves into the critical facets of branding, illustrating how estate agents can stand out by identifying their unique core essence and values. Learn how focusing on emotional connections with clients and embracing your distinct strengths can help you command the fees you deserve and attract your ideal clientele.
We tackle the common pitfalls estate agents face, such as offering similar services and expecting different results. Discover how to effectively segment the market and use the concept of "co-opetition" to create collaboration with competitors, ultimately leading to mutual referrals and a healthier business environment. Mike underscores the necessity of brand consistency and shares engaging stories that illustrate how both technology-driven and personal-touch strategies can set agents apart in the industry.
In addition, we explore the importance of emotional connections in branding, referencing key insights from behavioural economics and real-world examples. From personalised testimonials to advanced technology that tailors client interactions, we provide actionable strategies to enhance your brand's presence and client engagement. This episode will provide insights for estate agents aiming to build a strong brand identity, offering practical advice on everything from market differentiation to creating a consistent, memorable brand that resonates with clients.
Mike Symes will be one of our guest speakers at our Estate Agency X 9 Conference on 4th October in London. To see him live, secure your seat today! Click here
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!
Answer 26 questions and we’ll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now
Join Mark and Rob as they chat with Toby Carter, the Sales and Marketing Director at Iceberg Digital, who brings over 16 years of estate agency expertise to the table. Toby shares his inspiring journey from selling gym memberships to leading dynamic sales teams, unveiling the relationship-focused strategies that have defined his success.
Toby delves into the game-changing shift from chasing quick sales to nurturing enduring client relationships, a change that can revolutionise your business. He highlights the crucial role of personal development and cutting-edge technology in staying ahead in this ever-evolving industry.
Understand how to maximise lead conversion rates by distinguishing between Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and Sales Applied Leads (SALs). Toby provides insights into Iceberg Digital’s state-of-the-art CRM and marketing platforms, and how tools like Neuron and Uzair, can refine your sales approach.
With a focus on structured processes and personalised client journeys, this episode offers invaluable tips for boosting both your short-term and long-term sales strategies. Tune in to learn how to effectively manage and convert your leads, ensuring sustained business growth.
Don’t miss out on this opportunity to increase your sales tactics and achieve lasting success in the estate agency industry.
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!
Answer 26 questions and we’ll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now
Get ready to revolutionise your estate agency business as we uncover the secrets to "Mastering the New Era" at the Estate Agency X9 event. In this episode, we sit down to discuss an exclusive sneak peek into what attendees can expect. With previously successful events, we dissect the six fundamental pillars—alignment, sales, marketing, brand, performance, and operations—that will be the cornerstone of this year's discussions. Learn how new technologies, post-COVID market adjustments, and the rise of the self-employed model are shaping the future of estate agencies, and walk away with actionable strategies from expert panel discussions that will help you navigate these transformative times.
Scheduled for October 4th in London, this event promises to offer not just invaluable networking opportunities and comfortable chairs but also a condensed version of our successful business accelerator programmes playbook.
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!
Answer 26 questions and we’ll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now
Are you tired of the corporate constraints in your current role as an estate agent? Do you dream of breaking free and establishing your own agency, where you can offer clients a truly personalised service tailored to their needs?
In this episode, Mark and Rob sit down with Pete and Jon, the founders of Mortlock & Joyce, to dig into their inspiring start-up journey from corporate agents to setting up their independent estate agency. They share the honest highs and lows of their three-year adventure, offering invaluable insights into how they navigated challenges and capitalised on opportunities.
Curious about how Pete and Jon identified their ideal clients and carved out a profitable niche in the competitive South-East London and Kent property markets? They discuss their backgrounds, expertise, and the pivotal role of coaching in their path to success. Whether you're debating between going solo or forming a partnership, their experiences shed light on the pros and cons of each approach.
Technology plays a crucial role in staying ahead in today's market. Pete and Jon reveal their strategies for investing in the right tools to streamline operations and enhance client satisfaction.
Looking to the future, they outline their ambitious goals and how they plan to expand their footprint in the industry. Whether you're already contemplating a career shift, this episode offers a refreshing perspective on starting your own estate agency.
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!
Answer 26 questions and we’ll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now
In this episode of the Estate Agency X podcast, hosts Mark and Rob sit down with Paul Tobias-Gibbins, who discusses his remarkable 25 years of owning M&P Estates. Paul discusses changes he has witnessed and implemented over the years, how the industry has evolved and how his company has stayed ahead of the curve.
One of the first topics we explore is the transformative role of technology in today’s estate agencies. He runs through how M&P Estates has streamlined operations, enhanced client interactions, and boosted overall efficiency. This shift has not only improved internal processes but also elevated the customer experience, making transactions smoother and more transparent.
Communication emerges as another pivotal theme in the conversation. Paul speaks about the importance of maintaining clear, consistent, and effective communication with clients and within the team. He believes that strong communication channels are the backbone of successful client relationships and are crucial for delivering high-quality service.
The discussion also touches on recruitment and the importance of attracting a new generation of estate agents. Paul shares his approach to identifying and nurturing talent, focusing on the skills and attributes that are essential for success in today's competitive market. He also talks about the advantages of using remote teams from abroad, explaining how this practice can enhance business operations and provide a broader range of services to clients.
Marketing strategies have undergone significant changes over the past 25 years, and Paul provides valuable insights into how M&P Estates has adapted to these shifts. From traditional marketing methods to the latest digital techniques, he outlines the evolution of marketing and how businesses can leverage these tools to stay relevant and competitive.
Another innovative aspect of Paul's business is the incorporation of artificial intelligence (AI). He explains how AI is being used at M&P Estates to not only help in providing better services to clients but also give the company a strategic edge in the market.
Finally, Paul offers practical advice on how to increase a lettings portfolio. He discusses the importance of building strong relationships with landlords and providing exceptional service to both landlords and tenants. His tips are grounded in his extensive experience and are aimed at helping other estate agents grow their portfolios effectively.
Whether y
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!
Answer 26 questions and we’ll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now
Join us on this shorter episode of Estate Agent X as we reflect on our recent interactions with estate agents across the UK. We explore the critical importance of understanding and implementing core values within their businesses. Listen in as we recount a transformative workshop led by Julia Langkraehr, where agents initially doubted the necessity of defining core values, missions, and visions. You'll hear how one agent's experience led to crucial staffing decisions, ultimately resulting in a more cohesive and efficient team. This discussion underscores the significant impact of genuinely integrating these elements into everyday practices, enhancing team dynamics and overall business operations.
In our conversation about building a successful business strategy, we highlight the journey of transforming an estate agency into a thriving business. We discuss the need for targeted marketing, identifying the perfect customer, and the concept of creating negative personas to repel non-ideal clients. By shifting the focus from merely acquiring leads to understanding the value of quality over quantity in client acquisition, estate agents can enhance their overall business strategy. We also touch upon the common mindset of valuers who prioritise winning listings over nurturing existing clients and sales progression, and how this impacts the business's success.
Navigating business growth in an estate agency requires a strategic approach, and in this episode, we emphasise the importance of creating bespoke services for clients. By adopting a targeted approach, estate agents can simplify marketing efforts, enhance client satisfaction, and achieve financial success without chasing mass market share. Drawing from experiences with estate agents, we discuss the necessity of stepping into a leadership role to guide the business through turbulent phases.
(00:00) Estate Agency X Podcast Recap and Insights
(08:08) Building a Successful Business Strategy
(15:22) Navigating Business Growth in Estate Agency
Core Values, Business Strategy, Estate Agents, Transformative Power, Team Dynamics, Workshop, Staffing Decisions, Targeted Marketing, Negative Personas, Client Acquisition, Sales Progression, Business Growth, Bespoke Services, Leadership, Vision, Mission, Core Values, Estate Agency X, Podcast, Subscribe, Quality Guests, Content, Support, Channel
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!
Answer 26 questions and we’ll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!
Answer 26 questions and we’ll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now
The podcast currently has 79 episodes available.