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I love this story and I kinda love Estee lauder
In 1953, she told the world she’d found a secret recipe that she called Youth Dew —gifted by her uncle to a Russian princess. In truth? It was bath oil from an ex-boyfriend's lab. But the scent was sultry, the price was right, and women couldn’t get enough. And Youth dew would go on to pull in $150 million a year.
She claimed her father was a European aristocrat who wore gloves on Sundays. Actually? He ran a hardware store in Queens.
But she was one of the sharpest business minds of the 20th century, driven by a belief in herself, but also in a belief that she was empowering women.
From mixing creams in a shed to building a billion-dollar dynasty, the story of Estée Lauder is a cracker—enjoy.
Subscribe now to access the longer co-hosted episodes released on the 1st of every month as well as lots of bonus episodes and ad free weekly episodes.
Subscribe via Spotify Subscriptions, Apple Subscriptions or on Patreon by clicking on this link or going to patreon.com/greatbusinessstories
I love this story and I kinda love Estee lauder
In 1953, she told the world she’d found a secret recipe that she called Youth Dew —gifted by her uncle to a Russian princess. In truth? It was bath oil from an ex-boyfriend's lab. But the scent was sultry, the price was right, and women couldn’t get enough. And Youth dew would go on to pull in $150 million a year.
She claimed her father was a European aristocrat who wore gloves on Sundays. Actually? He ran a hardware store in Queens.
But she was one of the sharpest business minds of the 20th century, driven by a belief in herself, but also in a belief that she was empowering women.
From mixing creams in a shed to building a billion-dollar dynasty, the story of Estée Lauder is a cracker—enjoy.
Subscribe now to access the longer co-hosted episodes released on the 1st of every month as well as lots of bonus episodes and ad free weekly episodes.
Subscribe via Spotify Subscriptions, Apple Subscriptions or on Patreon by clicking on this link or going to patreon.com/greatbusinessstories