In the esthetics industry, staying true to your authentic self can be a powerful tool to navigate industry changes and succeed in a highly competitive field. In this episode, we'll explore the importance of authenticity in esthetics and how it can help you adapt to new trends, while staying true to your unique strengths and values. From building loyal client relationships to creating a strong personal brand, authenticity is key to standing out in a crowded market and connecting with clients on a deeper level. Jess shares her tips and her experience of being in the industry for 12 years with us on this episode!
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