The 1980’s blockbuster film E.T. took the world by storm. With it came opportunities rarely seen in marketing: video games and toys based on the movie, and a powerful new form of advertisement - product placement. 

Ever wonder where they find the houses used in television shows and moves?  If you play your cards right, your place could be next.

The plot of Minority Report includes a futuristic form of policing that arrests bad guys BEFORE they commit a crime.  Wouldn’t it be great if we could do that in real life?  Well, we kind of do, and it gets complicated.

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Episode Sources/Go Deeper:
https://mwmblog.com/2019/06/16/e-t-mms-vs-reeses-pieces/
https://www.mentalfloss.com/article/18383/stories-behind-10-famous-product-placements

https://www.wsj.com/articles/using-your-house-for-a-movie-or-tv-set-can-be-lucrative-but-also-disruptive-11633547149

https://www.newyorker.com/magazine/2021/10/18/stash-house-stings-carry-real-penalties-for-fake-crimes

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Follow Commute:
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