'Positioning and changing the industry is not about understanding the numbers after 2025. It is about fundamentally understanding what changes in the industry.' - Lars Jensen
Welcome to the first episode of the ETAPP podcast, where industry professionals give insight in the digital transformation of the maritime and logistics sector. Hosted by Sven Goyvaerts, documentation specialist for one of the largest container carriers.
This episode features Lars Jensen, former Chief Analyst for Maersk Line in 2001 and now CEO of Seaintelligence Consulting. Last month he published the book 'Liner Shipping 2025 - How to survive and thrive'. The book is available through Amazon: https://www.amazon.com/Liner-Shipping-2025-survive-thrive/dp/1543045162
For a full transcript of this conversation, go to http://etapppodcast.blogspot.be/2017/03/welcome-to-first-episode-of-etapp.html?view=sidebar#!/2017/03/welcome-to-first-episode-of-etapp.html
Lars Jensen is scheduled to speak at the following conferences in the spring:
- Danish-EU-US Maritime Networking Day, Copenhagen, Denmark, April 10th 2017
https://www.b2match.eu/dk-us-maritimenetworkingday2017
- Port Technology, Terminal Automation and Training, London, England, April 19-20th 2017
https://www.porttechnology.org/conference
- Global Liner Shipping 2017, Hamburg, Germany, May 17th 2017
https://maritime.knect365.com/global-liner-shipping/
- Terminal Operators Conference (TOC) Europe 2017, Amsterdam, Netherlands, June 27-29th 2017
http://www.tocevents-europe.com/
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In this conversation recorded on Sunday March 12th in Copenhagen, we talk about the book and how it came about. We discuss many topics including disruption, strategic challenges for businesses, the market's current state of oversupply, and forecasting the future of the industry.
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SG: We are at the Standboulevarden in Copenhagen. Can you tell us about the place where you work from? Why you have chosen to be based here? Are you often abroad?
LJ: I am based here because this is where I have been living for the past 25 years in Copenhagen, but I don’t really feel rooted in Copenhagen as much. Usually I have 80 to 100 travel days a year, where I go abroad and work with container shipping lines, ports, terminals, port authorities, forwarders, cargo owners ... So yes, I live here, I spend most of my days here, but the majority of my work takes place outside of Denmark.
SG: Nowadays you can spread your opinion pieces over blogs and social media such as Linkedin, where people also engage in conversations. Please tell us about your decision to publish a book. Does it serve as a compilation of earlier articles? Did it come together from a collaboration with other people?
LJ: The book has existed in my head for probably the better part of a year and a half. In that sense it is an amalgamation of various types of work and analysis I have been doing. I settled on the title Liner Shipping 2025. Not that 2025 is a specific year, but more a matter of putting a mark out where there is sufficient time for slow changes to take effect. And a lot of the book does circle around a range of different topics. Anybody who reads the book will also find that none of the topics I deal with are standalone in their own right; they are all intertwined. For me the book is a much better format to then sit down and relax and contemplate a bit about what is the long-term picture. I use LinkedIn a lot. I publish various smaller pieces of analysis every single week as well through SeaIntel Sunday Spotlight. But that is always very narrow on one specific topic and doesn’t allow for this holistic view of where the industry is going.
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