In this episode, I talk with Ethan Decker. Founder at Applied brand science and expert in consumer psychology, branding, and marketing. We debunk some serious branding bs and talk about creative leaps from the laws of marketing. Ethan also drops some really handy tricks and tips on how to do marketing science on a budget.

We talk about:

• Debunking branding myths such as brand loyalty
• Sidestepping typical language in branding to overcome discussions 
• How sneaker buying is the same as airplane buying
• Taking creative leaps from the laws of marketing

Books, people, links and other juicy stuff:

• Ethan's blog: Appliedbrandscience.com
• How brands grow by Byron Sharp
• Building distinctive brand assets by Jenni Romaniuk
• Ethan's twitter
• Les Binet & Peter Field 
• Effworks
• Made to stick and Switch

If you want to learn more about brand strategy, branding, and marketing, go visit letstalkbranding.com and check out the newsletter, courses, or coaching options.

 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit labmarcel.substack.com