How marketers can use AI powerfully, responsibly and credibly through better judgement, governance and practice

AI capability is expanding quickly across content, insight, personalisation, workflow and customer interaction


At the same time, trust, transparency and governance are becoming commercial as well as ethical issues


By the end of this session, you should be able to:

- Understand the main ethical risks in marketing AI use

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Apply simple frameworks for responsible decision-making

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Recognise bias, opacity and governance gaps

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Use practical safeguards for content, targeting and automation

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Clarify the marketer’s role in trustworthy AI adoption

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