Alex Edwards is a copywriting and email marketing wunderkind. The 21-year-old founder of Amplify Copywriting has a sense of purpose and a commitment to quality that’s well beyond his years. He combines his ambition and drive with the intellect and maturity of a seasoned entrepreneur. A young man on the move, for sure, but never reckless. Alex has places to go and a lot to say. As you’ll glean from this interview, we'll hear more from him for many years to come. With his well-laid plans at full throttle, we may see his name on the Forbes Billionaires List sooner than even he expects.

TOPICS

02:04 – Work Ethic

02:50 – Independence and the Entrepreneurial Spirit: Taking Risks and Being Persistent

03:52 – His Youth as a Challenge and an Opportunity

05:00 – Ethics as a Guiding Principle

06:12 – Taking the High Road

08:39 – Efficient Marketing: Having the Basic Systems and Structures in Place

09:20 – Hypergrowth Without Spending Heaps on Advertising

10:05 – His Agency’s Systems and Processes

11:32 – The Nuances of Copywriting

12:16 – Laser-Targeting Customers and Tugging at Heartstrings

13:33 – Segmenting your Mailing List

14:52 – When you Place Integrity First, Conversions will Follow

15:39 – More than Tech, it’s Great Copywriting that gets the job Done

16:02 – Origins: From Freelance Copywriting to Founding Amplify

16:55 – Leadership and the Value of Knowing your Strengths and Weaknesses

18:03 – Shout-Out: Paying Tribute to his Coach

19:40 – His Current Team and his Objectives for Further Growth

20:38 – Priceless: The Indispensable Benefits of Having a Coach

22:59 – Sticking to one Strategy in Order to Accurately Measure Success

25:01 – Beyond Copywriting: A Genuine Desire to Help People

27:55 – Moving Ahead: What’s in Store for Amplify in the Coming Months

30:33 – Moving Further: Long-Term Goals

HIGHLIGHTS

- The failure of Alex’s first couple of businesses didn’t discourage him. Instead, it made him want to succeed more than ever.

- You can’t win without taking risks.

- Because of his youth, most people were initially doubtful of Alex’s capabilities.

- There will always be individuals or organizations who will resort to manipulation and shady tactics to get conversions.

- Never compromise your brand’s values and integrity.

- Implement systems before focusing on growth.

- Copywriting and email marketing is all about identifying your ideal customers and their triggers.

- Don't send generic emails to everybody in your mailing list. Divide them into predetermined groups and send customized emails for each group.

- Offering real solutions to real problems in a direct, upfront manner increases conversion rates.

- Serve more clients by building a gifted team, then trusting their skillsets.

RESOURCES

https://www.facebook.com/alex.amplify

https://www.facebook.com/amplifycopywriting.com.au

https://www.amplifycopywriting.com.au/