In this week's show, Lee talks to self-professed "revenue strategy nerd" and sales legend, Liston Witherill, about the concept of ethical communication, and how to be a better and more intentional listener in order to create sales.

 KEY TAKEAWAYS

• The things that hold many businesses and their leaders back, are their inability to communicate clearly and directly, listening and asking great questions.
• Ethical communication is about understanding who we are talking to, and communicating clearly and with honourable intent.
• If we feel that ethical selling sounds better on paper, but that it will not help you to close vital sales, then it's a signal that you do not have enough demand, not that the concept itself is lacking.
• If you want to become known for solving a problem, you have to have content. There is no other way to achieve this position.

BEST MOMENTS

'I founded what amounts to an idea about how business could be'

'Business must be ethical considerate and empathetic'

'One of the things that makes it easy to be ethical is to have confidence that another opportunity will come soon'

'The problem with a generalist position, is that there's no compelling reason to attract anyone beyond word-of-mouth'

 VALUABLE RESOURCES

Business Problems Solved Podcast      

Liston Witherill - https://www.liston.io

Liston Witherill LinkedIn - https://www.linkedin.com/in/listonwitherill/

ABOUT THE HOST

For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses.

In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material.

Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker.

CONTACT METHOD

You can contact Lee Houghton on 07813342194

[email protected]

https://www.linkedin.com/in/lhoughton/