Purpose-led business and financial services have traditionally sat on opposite ends of the ethical spectrum. But it is at this intersection that Oyelola Oyetunji, founder of Phrased with Purpose, plays.

Oyelola is a copywriter who creates empathy-powered copy for purpose-driven financial services businesses.

During this chat, we talk about crafting marketing messaging that's ethical, strategic and human-centred.

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. 

Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.

Connect with Mia Fileman:

www.instagram.com/campaign_del_mar

https://www.linkedin.com/in/miafileman/

Connect with Oyelola Oyetunji:

https://www.instagram.com/phrasedwithpurpose/ 

https://phrasedwithpurpose.com.au/

Free resources:

Panel discussion: Campaigns for Social Impact