The Privacy Insider by WireWheel

Ethical Marketing: How to Establish and Retain Consumer Trust


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Consumer privacy is a public policy issue that has received substantial attention, especially in the United States and Europe. Ethical marketing begins with making data privacy a core value and viewing privacy regulations as an opportunity.

Alisa Bergman (Vice President & Chief Privacy Officer at Adobe), Tanneasha Gordon (Partner at Deloitte), Vivek Narayanadas (Associate General Counsel, Privacy & IP; Data Protection Officer at Shopify), Jules Polonetsky (CEO at The Future of Privacy Forum) and Camille Landau (Chief Marketing Officer at WireWheel) reinforced the importance of keeping up with ever-changing data privacy regulations and how to market ethically to consumers.

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The Privacy Insider by WireWheelBy WireWheel