In this second solo episode of the Sales Today Ethical Model mini series, I explore the crucial role of transparency and integrity in ethical selling.

Drawing insights from my book, Ethical Selling, I break down the foundational elements of building trust in sales relationships.

Discover how honesty about product strengths and limitations, coupled with staying true to one's moral compass, can transform business interactions.

Imagine a world where sales professionals prioritise trust over quick wins - where transparency and integrity guide every transaction, ultimately leading to stronger, lasting customer relationships.

I share the insightful trust equation from the esteemed book, The Trusted Advisor, authored by three Harvard Business professors. This equation sheds light on the mechanics of trust, emphasising credibility, reliability, and intimacy, while cautioning against self-orientation.

This episode is a call to action for sales professionals to focus on doing the right thing for customers, ensuring that ethical practices are at the heart of every successful sale

.Links and Resources:

• Get a copy of my Book: Ethical Selling on Amazon
• Collaborative Selling Scorecard: Take the Free Assessment
• Connect with Fred: LinkedIn Profile
• Watch this episode: Watch on YouTube