Sign up to save your podcasts
Or
Share Ethical Persuasion and Ethic Marketing – a conversation with Thomas Trautmann
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Ethical Persuasion and Ethic Marketing – a conversation with Thomas Trautmann
Exploring the role of ethics in marketing.
Dr. Thomas Trautmannis the founder of Happy Brains a neuro marketing consultancy. He is also the author of several books on ethical marketing, ethical persuasion and human relationships
In this episode of the Abeceder podcast The Independent Minds Thomas describes to host Michael Millward how he used ethical marketing techniques to grow his motor cycle tour business by 400%.
Their conversation covers
- A definition of neuro-marketing and ethical persuasion.
- How human beings make decisions
- Why human connection is important in decision making
- The role of ration and emotional brains in decision making
- How removing pain for a customer will result in a sale
- Genuine empathy and maintaining relationships
- The role of AI in customer service
Discover more about Dr Thomas Trautmann and Michael at Abeceder.co.uk
Audience Offers – listings include links that may create a small commission for The Independent Minds
Buy books by Dr Thomas Trautmann
The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.
Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.
Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.
A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance
Visit York Test and use this discount code MIND25.
Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.
Being a Guest
We recommend the podcasting guest training programmes available from Work Place Learning Centre.
If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.
We appreciate every like, download, and subscriber.
Thank you for listening.
View all episodes
By Michael MillwardExploring the role of ethics in marketing.
Dr. Thomas Trautmannis the founder of Happy Brains a neuro marketing consultancy. He is also the author of several books on ethical marketing, ethical persuasion and human relationships
In this episode of the Abeceder podcast The Independent Minds Thomas describes to host Michael Millward how he used ethical marketing techniques to grow his motor cycle tour business by 400%.
Their conversation covers
- A definition of neuro-marketing and ethical persuasion.
- How human beings make decisions
- Why human connection is important in decision making
- The role of ration and emotional brains in decision making
- How removing pain for a customer will result in a sale
- Genuine empathy and maintaining relationships
- The role of AI in customer service
Discover more about Dr Thomas Trautmann and Michael at Abeceder.co.uk
Audience Offers – listings include links that may create a small commission for The Independent Minds
Buy books by Dr Thomas Trautmann
The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.
Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.
Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.
A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance
Visit York Test and use this discount code MIND25.
Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.
Being a Guest
We recommend the podcasting guest training programmes available from Work Place Learning Centre.
If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.
We appreciate every like, download, and subscriber.
Thank you for listening.