What is the best way to price your offers? How can you raise your rates to where you want them to be and still make sales? How can you get someone to actually pay you the prices you want to be paid? (Lions, and tigers, and bears, oh my!)

If I had a dollar for every time someone asked how to price their offers... well, I would have a lot of dollars. So I created this episode to work through some of the more nuanced parts of both effectively and ethically raising your rates, looking at cost, price, and value, providing you with insights on how to charge more while staying true to your values.


Quick overview of what we cover:

• The difference between cost, price, and value... and why you need to know the difference
• Why you should understand the subjective side of selling and pricing your offers to do both more effectively
• Why you're likely undercharging, and why I believe it's your responsibility to charge more if you are
• How value stacking attempted to overcome the problem of perceived value
• How to think about cost and price in a more objective way
• The four key things to understand your price when you sell
• How to handle (or not handle) a prospective client who doesn't see the value of your offer

RESOURCES: 

• Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

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This episode was first published at soulpreneur.co/062. 

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

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