In his treatise on the commodification of medicine, the renowned bioethicist, Edmund Pelligrino, M.D. quoted Socrates, who asked his students, "But tell me, your physician, is he a moneymaker, an earner of fees, or a healer of the sick?" The student understood that physicians are healers first. While championing his health care reform package, President Obama was often heard to say, "We need to let doctors be doctors." If the "ideal" were the "everyday," perhaps this would work. But what motivates physicians? What affects the decisions they make in caring for patients? lt;brgt;lt;brgt;Dr. Nancy Holekamp is an office-based, super-specialist retina surgeon. Dr. Nick Holekamp is a hospital-based generalist pediatrician who cares for medically-complex children and their families. Despite being at opposite ends of the healthcare continuum, they share an understanding that physician behavior, like human behavior in general, happens on a spectrum from "doing the right thing" to greed-inspired self-interest. By sharing some of their personal experience, they hope to highlight the physician's role in the healthcare industry.