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Quentin Langley, the author of Brandjack and an Adjunct Professor discusses a number of fascinating topics related to ethics in public relations. Specifically:
1. What to do if one of your students is accused of apostasy and treason?
2. Can ethical PR pros really follow the "Do not lie" maxim?
3. Global ethics challenges
4. Ethical challenges with brandjacking
By Mark McClennan, APR, Fellow PRSA4.8
55 ratings
Quentin Langley, the author of Brandjack and an Adjunct Professor discusses a number of fascinating topics related to ethics in public relations. Specifically:
1. What to do if one of your students is accused of apostasy and treason?
2. Can ethical PR pros really follow the "Do not lie" maxim?
3. Global ethics challenges
4. Ethical challenges with brandjacking