EthicalVoices

Josiane Martinez, the founder and CEO of ASG, discusses a number of ethics issues including:

1) How to weigh client success against potential harm to a community

2) Why demographic data alone won't tell you what your audience needs

3) How to find common ground without agreeing on everything

This week on EthicalVoices, Martina Quinn, the CEO of Alice PR and co-chair of the Ethics Board to the International Communications Consultancy Organization discusses:

• Can PR agencies embrace AI without compromising their values or contributing to the very problems they are trying to solve?
• What happens to trust in PR when unethical practitioners ignore professional standards and the entire industry gets blamed for their behavior?
• How to bring your whole team into AI decisions instead of imposing a strategy from the top down.
• Three principles for making hard ethical calls when the answer isn't black and white

This week on EthicalVoices, Loren King, digital marketing supervisor for AI and insights at MorganMyers, discussed ethical issues including:

· How coffee talks and can build a healthy AI adoption culture

· Why organizations need an AI philosophy, not just policies

· Why communicators must balance AI innovation with humanity, empathy, privacy, and environmental impact

This week on Ethical Voices, Linda Staley, APR, Fellow PRSA, corporate communications manager at Carilion Clinic discusses:

1) Why trust is the real currency in healthcare communications

2) How transparency in a crisis can protect your reputation more than perfection

3) How the ethical risks of AI and misinformation will shape our future calling

This week on EthicalVoices, Damaryan Benton, the founder of The PR Habitat, Co-Chair of the Queer Frontier Collective, and an account executive for Anomaly, discusses:

1) Why you shouldn't confuse access with alignment 2) How early-career professionals can effectively challenge tone-deaf campaigns 3) Why authentic storytelling—not social metrics—must guide the use of AI in communications 4) Where young communicators can find a group built for them

This week on Ethical Voices Bill Keeler, senior director of PR and communications with Semperis a leader in AI powered identity security, and cyber resilience, discusses:

• Why "vaporware" claims are the fastest way to lose credibility in cyber PR
• The ethics issues involved in ransomware attacks
• The issues CISOs face – and how it is coming to the big screen
• The power of transparency

Joining me on this week's episode of Ethical Voices is Mike Farber, the co-founder of GreenStory. He discusses a number of important ethics issues, including:

1) Why the most important ethics decision happens before you hire a person or client

2) Why "It's legal" is one of the most dangerous phrases in communications

3) Why comms leaders must reclaim the truth

This week on Ethical Voices, Kristin Amico, a writer, editor, content strategist, and the most traveled person I know discusses a number of important ethics issues, including:

· Why most ethics failures don't start with scandals

· What the "Wild West" of AI really looks like inside organizations under pressure to perform

· How fear, job insecurity, and "do more with less" environments quietly undermine ethical decision-making

· Why mentorship is the most effective ethics safeguard for junior staff

This week on EthicalVoices, Amie Hoffner, Vice President of Corporate Communications at American Dairy Queen Corporation, shares why communicators need the same protections as attorney–client privilege — and how to stay ethical when the lines between PR, marketing, and media blur. She discusses:

· Why communicators should have the same legal protections as lawyers

· How to avoid "on background" disasters

· Why trusting your gut isn't enough

· How to counsel executives in media interviews

· Why crisis simulations should include an ethical dilemma

Dick Martin, the retired Chief Communication Officer for AT&T and Chairman of the Board of the PR Museum, discusses a number of important ethics issues, including:

1) How a single racist cartoon exposed deeper organizational issues and sparked meaningful change

2) Why telling the truth in PR isn't always easy

3) Why strong ethics requires more than good intentions

4) Why you should be careful about getting too clever