EthicalVoices

Christie Goodman, the director of communication for the Intercultural Development Research Association, discusses a number of important ethics issues, including:

1) How to avoid using people as props and authentically engage

2) Ethics challenges with assumptions

3) How to effectively engage and learn from diverse audiences

4) How to effectively advance social justice issues

Joining me on this week's episode is Roy Reid, a senior fellow with the Stockworth Institute, and he is recognized as one of the Top 100 Thought Leaders in Trustworthy Business. He discusses a number of important ethics issues, including:

1) What to do when your client asks you to besmirch the competition 2) How to effectively and ethically build trust 3) What to do when employees, clients and partners break your trust

In November 2023, PRSA issued new ethics guidelines titled "The Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners".

Michelle Egan, the 2023 National Chair of PRSA and Mark Dvorak, the 2023 Chair of PRSA's Board of Ethics and Professional Standards discuss the AI guidelines and more.

Ed Harrison, the managing director of Inkhouse in Boston discusses several ethics issues including:

1) Ethical failures with data

2) Why we need to tell the hard truths

3) The important difference between being nice and being kind

4) An interactive discussion on AI tools and training

This week on Ethical Voices, Marcia DiStaso, Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. discusses a number of important ethics issues, including:

• How do we ethically ask questions in research?
• What to absolutely never, ever do when conducting research for a PR campaign
• Ethical challenges with AI in PR

Dave Honchul, APR Fellow, PRSA is a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. He discusses a number of important ethics issues, including:

1) What to do when you think you received an unlawful order

2) One key thing many PR pros are forgetting to do

3) How far do you need to dig before deciding something is true

Kelsey Bohl, the Senior Manager of Corporate Communications Press Office at Walmart, discusses a number of important ethics issues, including:

1) Why corporations need to be careful they aren't the oones spreading misinformation

2) Ethics of data analysis

3) Why PR pros need to change their definition of media

Cheryll Forsatz, the Vice President of Corporate Communications and Public Relations for Ferrero USA discusses:

1) The ethical implications of blurred lines

2) Influencer ethics and disclosure

3) Ethics and AI

This week, Ant Cousins, the Executive Director of AI Strategy at Cision, discusses a number of important issues, including:

• Cision's AI ethics policy
• The ethics implications of the use of AI in public relations
• How much human agency do we require in public relations?
• The most concerning AI ethics issues
• Where should PR pros start when they want to learn more about AI?

Joining me on this week's episode is Jennifer Gonzalez, the senior vice president of multicultural strategy at C+C. Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. Jennifer discusses a number of important ethics issues, including:

• What to do when you know your prospect's multicultural program does not align with the community's needs
• Ethical issues in partnering with community-based organizations
• Why sometimes being equitable requires you to say no