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The Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners - A Conversation with Michelle Egan and Mark Dvorak
In November 2023, PRSA issued new ethics guidelines titled “The Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners”.
Michelle Egan, the 2023 National Chair of PRSA and Mark Dvorak, the 2023 Chair of PRSA's Board of Ethics and Professional Standards discuss the AI guidelines and more.
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By Mark McClennan, APR, Fellow PRSA
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In November 2023, PRSA issued new ethics guidelines titled “The Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners”.
Michelle Egan, the 2023 National Chair of PRSA and Mark Dvorak, the 2023 Chair of PRSA's Board of Ethics and Professional Standards discuss the AI guidelines and more.