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What to do when PR Pros accidentally spread misinformation
Kelsey Bohl, the Senior Manager of Corporate Communications Press Office at Walmart, discusses a number of important ethics issues, including:
1) Why corporations need to be careful they aren't the oones spreading misinformation
2) Ethics of data analysis
3) Why PR pros need to change their definition of media
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By Mark McClennan, APR, Fellow PRSA
4.8
55 ratings
Kelsey Bohl, the Senior Manager of Corporate Communications Press Office at Walmart, discusses a number of important ethics issues, including:
1) Why corporations need to be careful they aren't the oones spreading misinformation
2) Ethics of data analysis
3) Why PR pros need to change their definition of media