EthicalVoices

Linda Welter, the CEO of Caliber Group, a brand marketing, public relations, and digital firm discusses a number of important ethics topics, including:

1) Where do you draw the competitive line?

2) What is our first responsibility in ethical situations?

3) Ethics issues with influencers

Rebecca Wilson, the Executive Vice President International for WE Communications International provides a great overview of the 2022 Brands in Motion Study and what it means for ethical communicators, including:

1) Addressing the diversity quota dilemma and tokenization

2) How many companies are delivering on their value-led commitments

3) How do brands balance their commitments to practical short-term issues versus long-term issues?

4) Key findings from the 2022 Brands In Motion Study

5) The two things every ethical communicator must embrace

Brian Peterson, the principal of Greater Life Communications, discusses a number of important ethics issues, including:

1) How respect can effectively address unethical situations

2) The ethical threat of incivility

3) How public relations professionals are failing and what we can do

4) The need for a culture of kindness

We're doing something a little bit different this week. I spoke with Technology Journalist Scott Tharler about:

1) The ethics of press trips

2) The ethics of reviews and selling products you review

3) The ethics of affiliate links

Sandy Young, the vice president of J. Walcher Communications, discusses a number of important ethics issues, including:

1) What to do ethically when a reporter wants to showcase a vulnerable person

2) How to handle PR with asylum seekers

3) How to help people understand "No" is an option

4) The ethics of how we are covering Kanye West

5) Why we need to update disclosure rules

Ethan McCarty, the founder and CEO of Integral, an award-winning employee activation agency, shares some great ethics insights including:

1) The ongoing ethical challenge of creating shared beliefs

2) Ethical issues with creating your own echo chamber

3) Ethical perils in personalizing employee communications

4) The ethics of quiet quitting

Renea Morris, APR, Fellow PRSA, the Vice Chancellor for Marketing and Communications at the University of Denver, discusses a number of important PR ethics issues including:

1) What to do when you are uneasy with your company's growth strategy?

2) Why organizations should worry less about filtering people's comments on social channels and trust the people doing the work?

3) Where can Higher Ed improve?

Kena Lewis APR, Fellow PRSA, the Senior Director of Public Affairs and Media Relations at Orlando Health. discusses several important ethics issues, including:

1) What to do ethically when your boss is the problem

2) The ethical challenges of online identity

3) The most important ethics priority for healthcare communicators

4) How do you balance safeguarding confidences with transparency and honesty?

For Ethics Month, I wanted to look at new topics and geographies. Joining me this week is Alex Dance, the Managing Director of ERA Communications in Cambodia.

He discusses several important ethics issues, including:

1) What should you do when clients are even tangentially affiliated with a coup?

2) The state of misinformation in Cambodia

3) The impact of influencers on Cambodians

4) Ethical challenges with clickbait

Jamie Floer, APR, CPRC, Fellow PRSA, the Communications Manager for the Toho Water Authority, discusses a number of ethics issues, including:

1) How to successfully advocate for transparency

2) How to protect your company's reputation when other similar brands are having ethics failures

3) Why we need to keep ethics front and center