EthicalVoices

Dan Farkas, a lecturer of strategic communication at the Ohio State University, discusses a number of important ethics issues, including:

1) Why we need to think slow cooker rather than Instant Pot when it comes to PR measurement

2) How can you ethically blend empathy and accountability?

3) What is the most engaging PRSA ethics case study?

4) What ethics lessons can we learn from Ted Lasso?

Rick Batyko, the chief marketing officer for the YMCA of Greater Cleveland, discusses a number of important ethics issues, including:

1) What to do when your competitor intentionally causes panic

2) How to effectively fight disinformation

3) What the PR industry needs to do next

Laura Tomasetti, the founder and CEO of 360PR+. Laura discusses a number of important ethics issues, including:

1) Why you always have a choice

2) How to make sure everyone understands your mission and values

3) The need for the industry to hold itself accountable

Lisa Gerber, the CEO of Big Leap Creative and host of Breaking Trail podcast. She discusses a number of important issues, including:

1) What do you do when you fire a client who has prepaid you?

2) Building trust through stories

3) Why telling the right story is even more important than telling a story well

Rebekah Iliff, a writer, humorist, and the founder of WriteVest, a writers' collective focused on developing thoughtful, creative invoice, and voice-driven content for brands discusses:

1) A shotgun isn't the answer. What to do when your competitor copies your language and claims

2) Why businesses need to stick to their purpose and avoid wokewashing

3) Fighting vanity metrics

This week, Amy Coward, APR, the President of AC Public Relations, discusses a number of ethics issues, including:

1) How to respond ethically when someone with an agenda attacks you

2) Effective ways to approach your boss to tell them they are acting unethically

3) Why you need to remember – what you allow, you condone

Andrew Healy, co-founder of Water & Wall, an award-winning marketing and communications agency, discusses a number of important ethics issues, including:

1) What to do when the story you are told just doesn't add up

2) How to deal with content exhaustion

3) Misperceptions around financial services and ethics

Linda Recupero, the Senior Vice President and Global Head of Enterprise Communication for Assurant discusses:

1) What to do when a colleague lies

2) The evolution of ethics globally

3) The five most dangerous words in the world

Michelle Olson, the 2021 national chair of PRSA and the managing director and head of the Phoenix office for Lambert discusses a number of important ethics issues, including:

1) How to fight the constant little drips of ethical challenges we face every day

2) Transparency and the industrialization of disinformation

3) The importance of universal key messaging

Wendy Glavin, the founder of the Wendy Glavin Agency, discusses several important ethics issues, including:

1) Ethical issues of giving notice

2) What to do when you are asked to change something that is factually correct

3) Ethical failures in data use and privacy

4) Why we need to look back