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What To Do When a Competitor Intentionally Causes Panic – Rick Batyko
Rick Batyko, the chief marketing officer for the YMCA of Greater Cleveland, discusses a number of important ethics issues, including:
1) What to do when your competitor intentionally causes panic
2) How to effectively fight disinformation
3) What the PR industry needs to do next
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By Mark McClennan, APR, Fellow PRSA
4.8
55 ratings
Rick Batyko, the chief marketing officer for the YMCA of Greater Cleveland, discusses a number of important ethics issues, including:
1) What to do when your competitor intentionally causes panic
2) How to effectively fight disinformation
3) What the PR industry needs to do next
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