Joining me on this week's episode is Roy Reid, a senior fellow with the Stockworth Institute, and he is recognized as one of the Top 100 Thought Leaders in Trustworthy Business. He discusses a number of important ethics issues, including:

1) What to do when your client asks you to besmirch the competition 2) How to effectively and ethically build trust 3) What to do when employees, clients and partners break your trust