EthicalVoices

Bringing True, Ethical Authenticity to Multicultural Communications - Jennifer Gonzalez


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Joining me on this week's episode is Jennifer Gonzalez, the senior vice president of multicultural strategy at C+C. Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. Jennifer discusses a number of important ethics issues, including:

  • What to do when you know your prospect's multicultural program does not align with the community’s needs
  • Ethical issues in partnering with community-based organizations
  • Why sometimes being equitable requires you to say no
...more
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EthicalVoicesBy Mark McClennan, APR, Fellow PRSA

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