EthicalVoices

How to best counsel your client when they want to respond unethically to an unethical competitor


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Tatevik Simonyan, the co-founder and director of communications and international relations at SPRING PR company in Armenia, discusses:

1) How to best counsel your client when they want to respond unethically to an unethical competitor

2) How to react calmly and ethically in highly emotional crises

3) Should PR create a global code of ethics for influencer marketing

4) What companies should know about PR in Armenia

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EthicalVoicesBy Mark McClennan, APR, Fellow PRSA

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