EthicalVoices

How to Counsel Effectively When Your Client Has a Culturally Insensitive Idea


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Fabiana Meléndez Ruiz, a strategic storyteller serving as the founder and CEO of Refuerzo Collaborative, discusses a number of important ethics issues including:

1) How to counsel effectively when your client has a culturally insensitive idea 2) How can you help organizations go beyond their biases 3) Unexpected ways PR pros fail ethically with the media 4) The most overlooked part of a PR person’s job

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EthicalVoicesBy Mark McClennan, APR, Fellow PRSA

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