In episode 9, McCarter chats with John Shute, Founder and CEO of PufCreativ, an award-winning, community focused cannabis marketing agency based out of Denver, CO, about how cannabis businesses can do good in communities and give back to those most negatively impacted by the war on drugs. John and his team have raised over 250K in support of social justice and environmental initiatives and he articulates a vision of a cannabis future where states have mandated social equity and sustainability requirements. This episode is sponsored by Mellow Fellow.