Weblogs are different from traditional media. Bloggers tend to be more opinionated, niche-focused, and partisan than jounalists, who strive for editorial objectivity . Blogs encourage dialog with readers, which is why many traditional journalists now also have blogs. The relationship between blogging and journalism can be characterized as symbiotic rather than competitive. Bloggers are often sources for journalists, and many blogs to respond to what journalists write about them. And by linking to traditional media, Weblogs can introduce new readers to journalists and their publications.