Lessons learned on running creative campaigns, by Pablo Pérez

Read the new entry of our playbook: https://www.campaignplaybook.eu/blog_3_lessons_on_running_creative_campaigns

Lesson 1️⃣: simple ≠ boring

Lesson 2️⃣: you are not funny, and that’s fine

Lesson 3️⃣: seek coordination and collaboration

Pablo Pérez Armenteros is a digital, political and strategic communication advisor. Formerly a journalist, he develops multilingual, multichannel and multimedia campaigns and communications strategies.

#socialmedia #creativity