European campaign playbook

In political and public communications, leaders use storytelling to connect with voters and build solid relationships through political narrative.  And the best way for stories to come alive is by telling them.

No surprise that podcasts are on the rise in Europe in political campaigns throughout Europe.  During this month, we will focus on how to use podcasts and audio platforms in your campaigns. 

This episode is possible thanks to our sponsor: Bullemedia, a European sound production agency. 

They produce information, knowledge and original creations podcasts about Europe. 

Writing the playbook with us today is Matteo Albania, Head of Communications and Marketing at the European People’s Party.  

He is here to talk about the European People’s Podcast, a straight-talking series looking at what happens in Brussels and why it matters.

In political and public communications, leaders use storytelling to connect with voters and build solid relationships through political narrative.

And the best way for stories to come alive is by telling them.

No surprise that podcasts are on the rise in Europe in political campaigns throughout Europe.

During this month, we will focus on how to use podcasts and audio platforms in your campaigns.

This episode is possible thanks to our sponsor: Bullemedia, a European sound production agency. They produce information, knowledge and original creations podcasts about Europe.

Writing the playbook with us is Sean O’Curneen, Secretary General of the Renew Europe group at the Committee of the Regions, and the person behind the podcast “Letter from Brussels”

Think about the last movement that have inspired you to take action by, for example, signing a petition, joining a protest or volunteering. 

Maybe, it was related with the fight against climate change world-wide, or with the women's rights struggle in your country.   

Now, think again: what made you tick? what is, in other words, the secret to persuade people to join your cause?  

We had a chat with Christoph Schleifer, Managing Director at CamBuildr, a software for community organising, on how to build a movement using digital tools.

Our guest is Jim Arkedis, international political consultant and co-founder of Electica, a firm using data and technology to help campaigns identify, engage, and organize their key audiences.

The next frontier of advertising is called programmatic advertising, a technology that helps political campaigns deterministically identify and reach key voting audiences.

We had a chat with Jim to find out more about this disrupting technology and to learn best practices from the European campaigns using it. 

We are writing the playbook on #PublicRelations with Prof Dr Ana ADI and Thomas Stoeckle from Quadriga University of Applied Sciences

Social media advertising for governments, political groups, and nonprofits

In this episode, you will learn what political and caused-based ads are and on which platform they are allowed. You will also discover five creative considerations to design effective ads.

Our guest is Roberto Tomasi is an expert on social media marketing and digital communication for public institutions and private companies, with over seven years of experience. He is a Facebook certified media planner, creative strategist, and community manager.

Access the playbook on our website: https://www.campaignplaybook.eu/blog_5_social_media_advertising_tips

#socialmedia #advertising

Lessons learned on running creative campaigns, by Pablo Pérez

Read the new entry of our playbook: https://www.campaignplaybook.eu/blog_3_lessons_on_running_creative_campaigns

Lesson 1️⃣: simple ≠ boring

Lesson 2️⃣: you are not funny, and that’s fine

Lesson 3️⃣: seek coordination and collaboration

Pablo Pérez Armenteros is a digital, political and strategic communication advisor. Formerly a journalist, he develops multilingual, multichannel and multimedia campaigns and communications strategies.

#socialmedia #creativity

Join a group of pro-European campaigners in discussing the current state, and the future, of digital organising in Europe.   I

s it the first time you come across with the concept of digital organising? No problem. Our guests are among the greatest minds in the campaign field and will explain us all about it.   

Ned Howey, CEO and co-founder of Tectonica Digital Campaign Solutions, and Rebecca Yuska, analyst at GQR, have spent the last few months conducting interviews with campaigners and research on the state of digital organising in Europe.   

The result of their work is this must-read for any political campaigner: The report on the State of Digital Organising in Europe (download it here: https://www.tectonica.co/euroreport)