In this episode of Globalcast, Euromonitor International Country Research Manager Media Eghbal reviews likely changes in the economic landscape during 2010.  Media discusses the global economy and the early stages of a recovery following the sharpest contraction since the Great Depression.

 Learn about:

• The global economy seems to be recovering - what are the signs?
• Which regions will struggle?
• What will be the impact on consumer spending?
• What are the risks to the recovery process and the outlook?

Featuring: Euromonitor International Country Research Manager Media Eghbal

Lots of brands claim to be number one… but can they prove it?

At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. 

Visit euromonitor.com/claims to learn more.

In this edition of Euromonitor International's Globalcast series, Research Analyst Daphne Kasriel explains the recession's impact on consumer spending during the European 2009 Christmas season.  This analysis takes a year-over-year comparison of the retail industry, discussing the performance of major categories and predicts which sectors may experience the highest gains in 2010.

Learn About:

• Consumer thrift skills and the long-term impact
• Which retail sector has mitigated the effects of the downturn
• Similarities and differences in consumer behavior from 2008
• Which retail segments can look forward to a better year from consumers

Lots of brands claim to be number one… but can they prove it?

At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. 

Visit euromonitor.com/claims to learn more.

In this episode of Globalcast, Euromonitor International analyst for Alcoholic Drinks, Spiros Malandrakis, comments on the emergence of four high potential growth markets, Nigeria, Philippines, Vietnam and Turkey,  in the alcoholic drinks industry.  Mr. Malandrakis' discusses key drivers such as rising urban populations and westernisation trends proving necessary for success.

Learn about:

• The main characteristics of Nigeria, Philippines, Vietnam and Turkey identifying the countries as the next BRICs for Alcoholic Drinks
• Main drivers in each country
• Major challenges the industry faces
• Which companies will succeed and the role of international players

Featuring: Euromonitor International Alcoholic Drinks analyst, Spiros Malandrakis

Learn more about the topic in Euromonitor International"s global briefing: The future BRIC’s in Alcoholic Drinks http://www.euromonitor.com/The_Future_BRICs_in_Alcoholic_Drinks

Lots of brands claim to be number one… but can they prove it?

At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. 

Visit euromonitor.com/claims to learn more.

In this episode of Globalcast, Euromonitor research manager Samantha Chmelik discusses the increase in multivitamin sales among urban consumers in emerging markets, the impact on lifestyle choices and how manufacturers can capture this market.

Learn about:

• Rural-to-urban consumers and their desire for multivitamins
• How to educate new consumers on supplement products
• Product segmentation for young urbanites and other groups
• Expected growth in the sector over the forecast period

Lots of brands claim to be number one… but can they prove it?

At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. 

Visit euromonitor.com/claims to learn more.

Brazilian Domestic Tourism

In this episode of Globalcast, Euromonitor research analyst Lisandra Minussi discusses trends in domestic tourism in Brazil and highlights aspects of the consumer survey commissioned by the Ministry of Tourism in Brazil, including booking preferences, top city destinations and other factors impacting consumer travel choices.  

 Learn about:

• Events that spurred an increase in domestic tourism
• The lure of São Paulo
• Brazilian consumer travel choices
• Ways to further market domestic tourism
• Impact of Azul's introduction to air travel

Lots of brands claim to be number one… but can they prove it?

At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. 

Visit euromonitor.com/claims to learn more.

In this episode of Globalcast, Euromonitor research analyst Phil Park discusses the overall global baby diapers market and the areas of growth shaping the industry including the impact of rising incomes and steady birth rates in developing markets such as China and private label in developed markets.

 Learn about:

• Growth drivers in developing markets, especially China
• Private label pressuring manufacturers to respond to price sensitive consumers
• Areas for potential growth
• Consumer perception of green trends and how they impact consumer behavior
• Trends in cloth diapers and diaperless options

Lots of brands claim to be number one… but can they prove it?

At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. 

Visit euromonitor.com/claims to learn more.

In this new episode of Globalcast, Euromonitor International analysts for Western Europe, Diane Bolelli and Eleni Grammenou, discuss the launch of Alli, the anti-obesity pill in Western Europe. They analyse the results and impact of this controversial launch in two very different markets, France and the UK, as well as highlight how Alli ties in to consumers' desire for a quick fix, a trend that appears to be impacting both Over the Counter Healthcare (OTC) and other industries.

Learn about:

1.     What is the Alli pill and how has this product been doing globally and in Western Europe?

2.     Has it been welcomed in France and in the UK?

3.     What is the impact of the Alli pill's success on the OTC industry?

4.     Looking at other categories, is there other evidence of consumers desire for a "quick fix”?

Lots of brands claim to be number one… but can they prove it?

At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. 

Visit euromonitor.com/claims to learn more.

In dieser Globalcast Ausgabe wird sich Euromonitor International Research Manager Alice Diepenbrock mit den Analysten Florian Heyden und Roger Kuhn über die gegenwärtige Lage im europäischen Einzelhandel und Discountermarkt unterhalten. Hierbei wird auf die Lage in zwei sehr unterschiedlichen Märkten eingegangen - Deutschland und der Schweiz. Während der deutsche Markt für Discounter bereits sehr etabliert ist, sehen wir Discounter in der Schweiz noch in Kinderschuhen. Besonderes Augenmerk wird hierbei der Kundenwahrnehmung von Discountern sowie der Rolle führender Unternehmen im Hinblick auf Wachstumschancen gewidmet.  Ziel ist es zu sehen, wie die Chancen für dieses Handelkonzept nach der gegenwärtigen Rezession stehen.

Erfahren Sie mehr zu den folgenden Fragen:

1. Wie verhält sich die gegenwärtige Situation für den Einzelhandel in West Europa?
2. Wie reagieren die führenden Discounter auf schwierige Zeiten in Deutschland?
3. Warum Discounter es erst vor kurzem gewagt haben, den Schweizer Markt zu betreten.
4. Wie stehen Konsumenten den Discountern gegenüber?
5. Wie sind die Wachstumsaussichten für Discounter nach der Rezession?
6. Welches sind die besten Strategien für weiteres Wachstum?

Lots of brands claim to be number one… but can they prove it?

At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. 

Visit euromonitor.com/claims to learn more.

In this episode of Globalcast, Euromonitor International Research Analyst Nikola Košutić reviews how the economic downturn affects regional developments in ex-Yugoslavian countries, highlighting the performance of FMCG industries and consumer behaviour in the region.     

Learn about: 

1. What is the impact of the economic downturn in ex-Yugoslavian countries? 
2. What difficulties do FMCG industries face?  
3. How does the changing economic situation affect consumer choices? 
4. What does the future look like? 

Lots of brands claim to be number one… but can they prove it?

At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. 

Visit euromonitor.com/claims to learn more.

In this episode of Globalcast, Euromonitor International's Research Analyst Laura Flamm discusses the factors that make Africa an attractive market for the prepaid industry.

Learn about…

1. Why South Africa displays the highest potential for prepaid       
2. Concepts, challenges and opportunities        
3. Cultural differences that may prove difficult to overcome

Lots of brands claim to be number one… but can they prove it?

At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. 

Visit euromonitor.com/claims to learn more.