Europa Star

Austrian company Hirsch, one of the leading suppliers of straps to the watch industry, is undergoing a generational transition. From digital innovation to ecology and the pandemic, the two brothers now at the helm, Matthäus and Nikolaus Hirsch, share with us the challenges that await them in the world of watch straps. Go to article.

The MCH Group is reintroducing its “flagship” brand Baselworld to announce a return of the event in the form of a platform with multiple expressions: a first physical presence during the Geneva Watch Days from the end of August, a digital B2B platform from the autumn, and then an event bringing together several hundred exhibitors in the spring of 2022, coinciding with the dates of Watches and Wonders. Go to article.