Hosting an online summit is one of the smartest growth strategies and lead generation tools on the market today. 

In this session, Natalie shares step by step how you can organise an online summit for your SaaS to promote your thought leadership, grow your email list, build partnerships while generating a year's worth of content. 

Besides that, we talk about how to validate an idea with first paying customers before building and failing in months instead of years.

You start to hire. You want experts – sales talents with experience. They will reduce your effort and increase revenue at the same time. They know how to sell, right? And there the problems start.

This myth is very common in growing organizations. And that’s in a lot of cases the reason why the growth is slowing down or even stopping. It’s like hiring an expensive player for your football team and expecting him to train himself.

Which is why we wanted to learn from Alen why it is worth the investment to move to “ABC² -> “Always be coaching”  if you want to “always be closing”.

Engineers usually underestimate the importance of selling after they built their first product. Andrea and Patrick talk about Andrea's experience in sales after he got into the profession with a master's degree in physics. 

Jonas and Patrick are talking about techniques that will help you get into a cold call with the right mindset, and use the right tricks to get that person on the phone you actually want to. 

We got the following learnings from that episode: First, collateral, fact sheets, and other sales tools can actually become crutches that actually make salespeople less effective. This is also why Ryan wrote a book called "Naked Selling", convinced that the most natural sale can and often does happen with 0 technical aid. Secondly, Salespeople often start pitching way too early. As they don't understand the prospect's problem well enough, they fail to craft a compelling story and build enough trust to successfully sell. Thirdly, ongoing sales coaching is better than one-off sales training. People benefit from accountability over time instead of a single "motivation shot".

Are you looking for sales tips you can apply immediately? Then this is for you. Markus Eilers and Patrick Trümpi talk about the 4th commandment in sales: "Become a student of your customer"

After his studies at University St. Gallen, Enzo went into sales at the large corporate Hilti. What he learned about sales and why he has not yet transferred to a startup, you can learn in this episode.

3 things we learnt from him:

1) Focus on customer success: Selling is not about the product. Every HILTI sales person spends several months, typically more in field sales, being on construction sites, talking to real customers every week.

2) Empower champions, understand skeptics: Help positive, high-energy change agents “spread the love” with success stories, but also be open and transparent to understand negative emotions to not derail an initiative.

3) Sales is about listening, not pushing: Learning sales is helpful for any professional, but the perception from “the pushy car sales guy” still needs to change in Switzerland. Once it does, this shall get more people into sales.

Are you looking for sales tips you can apply immediately? Then this is for you. Markus Eilers and Patrick Trümpi talk about the 3rd commandment in sales: "Pick a fight" - which basically means that you have to choose your niche before you get selling going. How and why you can do that, we explain in this episode.

Mathijs started and built up the branch in the Netherlands for Vainu. In this episode, you learn about his journey and how he is setting goals, measures success, and incentivizes his sales and customer success teams. 

Cold Calling is really tough. At least that is what Patrick thought five years ago, a time he has not practiced cold calling almost every day. Much is about how you approach it and with what mindset you go into a cold call. In this episode, Patrick talks about principles in cold calling, shows simple techniques on how to launch a call, handle objections and build raport - and how not to mess up.