It's all about relating to your audience, remaining authentic and keeping an eye on trends. Are we talking Eurovision or performance marketing? Listen in to Sarah Dennis to see how two seemingly opposite industries, are almost one and the same as she attempts to sell us Eurovision, and the highs and lows of the annual European song contest.

Don't forget to follow/subscribe and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.

Hosted on Acast. See acast.com/privacy for more information.