Electric Vehicles Industry News

"EV Industry in Flux: Tesla's India Debut, Localized Manufacturing, and Evolving Used Car Market"


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In the past 48 hours, the electric vehicles industry has seen significant shifts shaped by new market entrants, intensified competition, strategic deals, aggressive pricing, and evolving supply chains.

Tesla officially launched in India on July 15 with a showroom in Mumbai and unveiled the Model Y, priced at ₹61 lakh. This marks Tesla’s first real attempt to seize a share of one of the world’s largest potential EV markets, where local players like Mahindra have welcomed the competition, publicly highlighting opportunities for innovation and expansion. The Model Y’s introductory pricing puts it at the premium end among India’s EVs, signaling Tesla’s bid to target affluent urban buyers and further stir the rapidly growing market[3].

In the United States, LOBO EV Technologies and APOZ have signed a letter of intent to localize manufacturing in Texas. This strategic move circumvents China-U.S. tariffs and aims to accelerate access to the projected 60 billion dollar micro-EV market in North America and Europe. Their focus on micro-mobility vehicles fits with booming demand in urban centers, and the new facility near Houston will help mitigate prior supply chain risks and dependencies[4].

The used EV market is also undergoing transformation. Plug has become the exclusive partner for Recurrent’s “Sell with Recurrent” service, guaranteeing EV owners rapid, data-backed offers by aggregating offers from 500 dealers. Over 20 million dollars in used EVs have been sold through Plug since 2023, evidence of increasing consumer demand for trustworthy resale channels as the EV ownership cycle matures[2].

In the U.S. and Europe, price competition intensifies. July leasing and financing offers on the 2025 Chevy Blazer EV include up to $7,500 off through tax credits, interest-free financing for as long as 60 months, and additional rebates through Costco, with manufacturers and dealers eager to clear 2025 inventory ahead of new models[6][8]. This environment has empowered buyers, pushing dealerships to further negotiate prices as supply balances with demand.

Chinese government intervention has also affected global dynamics. Recent promises by officials to crack down on irrational price competition within China’s EV sector lifted local auto stocks by 1.7 percent, suggesting regulatory support for industry stability and paving the way for more sustainable competition globally[1].

Emerging tech players are capitalizing on new demands too. Jälle Technologies of Estonia secured 2 million euros in funding to advance lithium-ion battery recycling, a response to the soaring need for sustainable supply chains in the EV space[7].

These developments reflect a fast-moving landscape with increasing pressure on established and new EV brands to localize, innovate, and deliver value as regulatory and economic factors evolve. Compared to previous months, the market is now characterized by tightened competition, greater incentives for buyers, and intense international tussles for leadership in both new and used EV segments.

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