In the past 48 hours, the electric vehicle industry shows signs of strain from rising costs and sluggish sales, tempered by aggressive incentives and new funding in the used market. Upstream raw materials like copper, aluminum, and lithium carbonate have surged since late 2025, squeezing gross margins for automakers, with analysts watching how quickly the supply chain absorbs this pressure[1]. January deliveries were weak: Li Auto down 7.5 percent year-over-year to 27,668 units, Nio up 96.1 percent but down 43.5 percent month-on-month to 27,182, and XPeng off 34.1 percent to 20,011[1].
Manufacturers are countering with revamped models and deep discounts. BYD launched longer-range Qin and Seal variants on January 7; XPeng unveiled 2026 P7+, G7, G6, and G9 on January 8, boasting better value and AI tech[1]. Tesla offers 8,000 yuan insurance subsidies and zero-interest financing up to seven years on Model 3 and Y, shortening delivery cycles to 1-6 weeks[1]. Li Auto cut L9 and L8 waits to 1-3 weeks and extended subsidies fleet-wide; Nio provides seven-year low-interest plans amid mixed cycle changes[1]. Xiaomi hit 39,000 deliveries in January, pre-selling new SU7 for April[1].
No major new deals emerged, but Ford and Xiaomi flatly denied reports of US EV joint production on February 2, amid US tariff tensions and Big Three pullbacks[2]. Plug raised 20 million dollars in Series A funding on February 2 to scale its EV marketplace, fueled by 1.1 million lease returns worth 30 billion dollars hitting the US over three years[6][8]. This signals booming used EV demand as leases mature.
Compared to late 2025, incentives have intensified amid softer demand, while Chinese firms like BYD surge globally—now outpacing Tesla and topping Europe's EV share over gasoline[3]. Leaders pivot to AI: Tesla repurposes lines for humanoid robots; XPeng and Li Auto gear for 2026 mass production[1]. Risks loom from policy shifts and supply shortfalls[1]. Overall, the sector braces for margin pressure but bets on affordability and tech to sustain momentum. (348 words)
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